Congress to scrutinize Google-DoubleClick acquisition
The FTC is also investigating the $3.1B deal
The House Energy and Commerce Committee's subcommittee on Commerce, Trade and Consumer Protection is looking into the "far-reaching privacy and competition issues" surrounding the deal, according to a statement.
The Federal Trade Commission has already launched its own investigation into the acquisition, which was announced in April.
Rep. Bobby Rush, the panel's chairman, sent a letter to the FTC asking for a nonpublic briefing on its investigation and informing the agency of his plans to hold a hearing on the matter.
"There is widespread concern about the proposed merger between Google and DoubleClick that the Federal Trade Commission currently is reviewing," Rush said in the letter. "Concerns have focused not only on the implications for competition -- in online advertising and other possibly affected markets -- but also on the potentially enormous impact on consumer privacy."
Rush said he shares those concerns, and that the subcommittee takes the issue of consumer privacy "very seriously."
In April, shortly after Google announced the DoubleClick deal, several privacy groups filed a complaint asking the FTC to block the proposed acquisition unless the companies agreed to protect the privacy of online users.
Google said it is confident that the FTC will conclude the acquisition "poses no risk to competition."
Scott Cleland, an analyst at Precursor LLC in McLean, Va., wrote in his blog that he believes the FTC will block the merger.
"The FTC is likely to block the Google-DoubleClick merger because it will enable Google to dominate online advertising and dramatically increase the opportunity for market collusion and price manipulation in the market for consumer click data, ad-performance tools, ad-brokering and ad-exchanges," Cleland said.
Read more about Networking in Computerworld's Networking Topic Center.
- Troubleshooting Common Issues in VoIP Learn more about Voice over Internet Protocol (VoIP), including common VoIP metrics used, best practices in VoIP management and tips and tricks for...
- IDG Research Survey: Are you Paying Too Much for Your NMS? Feel like you're paying too much for network monitoring? You're not alone. This survey brief summarizes findings from research recently fielded by IDG...
- 2013 Network Management Software (NMS) Buyers Guide This white paper contains an independent comparison study of six different network management solutions and provides guidance on how you can choose the...
- Rightsizing Your Network Performance Management Solution: 4 Case Studies This white paper discusses challenges encountered as organizations search for the most cost-effective network performance management solution.
- Live Webcast 5 Steps to Assuring Quality of Experience In order to align monitoring and management practices with the true demands of the business, IT professionals must expand beyond traditional comfort zones...
- Live Webcast Master the Changing SAP Landscape with Performance Management SAP landscapes are not getting simpler. Gradually, business processes that used to be contained on a single SAP system now involve a range...
- E-Signature RFP Checklist Webcast If your organization is looking to adopt e-signatures, you may be overwhelmed by the number of providers that offer seemingly similar solutions. How...
- Navigating the New Wireless Landscape Thriving in the new wireless landscape View Now>> All Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!