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Start-up looks to rein in chaos of online video

WeShow offers human-powered search to help find specific clips

By Heather Havenstein
July 12, 2007 12:00 PM ET

Computerworld - With an eye toward easing the problem of having to search through an ever-increasing number of videos to find specific clips, start-up WeShow Wednesday launched a human-based guide to culling through videos.

The program uses a staff of content experts to identify, filter and organize the best online video across 200 different categorized channels, the company said. The experts will scour through more than 15 video repositories, including YouTube, Metacafe, Google Video, MySpace and Dailymotion to find the top videos for users of the service.

In addition to the different WeShow categorized channels of video, users can receive newsletters targeted by content and watch a WeShow TV program that highlights daily new video content, the company said. Users can also vote on the best clips in different categories.

"WeShow thrives off of the explosion of online video that has until now frustrated a significant portion of consumers on the Web," said Marcos Wettreich, CEO and founder of WeShow, in a statement. "By consolidating the highest quality and most popular content from across the Internet into a simple and personalized view of all the top quality videos from around the world, WeShow is making online video a pure entertainment experience similar to that of television."

In addition to the U.S. market, WeShow plans to add sites with relevant content for local markets across the world, the company said. The New York-based company said that localized sites are now available in North America, the U.K. and Brazil, and that new sites will be launched in India, Germany, France and Japan in October.

WeShow noted that a report released this month by Kelton Research, a Los Angeles-based market researcher, found that 60% of Americans are overwhelmed by the sheer volume of online videos; and 46% of those watch few online videos because they dread wading through the results, according to the report.

In addition, 96% of users reported they could not find the video content they were looking for during a search for specific content.

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