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Apple picks a fight it can't win

June 14, 2007 12:00 PM ET

The iPhone will do fine in the market, and a smattering of cool apps will be written for Safari-on-iPhone. But I think Safari will get slaughtered in the bare-knuckled brawl that is the Windows browser market.

Apple may believe that it can enter and dominate at least the "alternative" Windows browser market as it did the media player space. But this is an entirely new and unfamiliar world for Apple. Direct competition on a level-playing field that Apple doesn't control just isn't Apple's thing.

Safari on Windows will fail.

Mike Elgan writes about technology and global tech culture. Contact Mike at or his blog, The Raw Feed.

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