Microsoft search head denies new project
But he says the Silicon Valley group is experimenting in bid to improve its search
IDG News Service - SEATTLE -- Word that Microsoft Corp. had a crack team of developers in Silicon Valley working on a cutting-edge search project is news to the company's head of search and advertising.
"When they get it done, I hope they'll send me a link to it so I'll know about it," Satya Nadella, corporate vice president of Microsoft's search and advertising platform group, jokingly said yesterday at the Search Marketing Expo in Seattle.
He was responding to a question about a rumor making the rounds online that a team of engineers at Microsoft's Mountain View, Calif., office is working on a new search engine to replace its existing one.
While Nadella denied any specific effort to build a new search engine, he did say that his group, as a young search operation compared to some other giants, would need to take risks in order to improve its position. Microsoft search is just over three years old and has about 10% of the market, he said. "We'll experiment," he said.
One way that Microsoft may work to improve its search ranking is by trying to leverage its position as a content provider. The MSN portal has around 500 million unique users globally, he said. His group is trying to find ways to encourage them to use Microsoft's Live search. The MSN A-List is an example of that effort. The A-List is a page that shows top searches on Live search. The main Microsoft.com page only recently got a Live search bar, he said.
Microsoft will also have to distinguish its search product from the others to get ahead, he said. Offerings such as 3-D maps, where he thinks Microsoft is in the lead, as well as mobile and image search, could help the company gain users.
Longer term, Nadella wants to experiment with and "reconceptualize" the search user interface. There's a "ton" of innovation that can be done on the user experience side, he said.
In addition to innovating on new products, Nadella's group will get more scientific in researching how customers use Live search. "The crux of our problem is how do we get existing searchers to use it more," he said. To figure out how to do that, he wants to have more data about things like abandonment rates.
Microsoft has an uphill battle to fight as it competes against current search leaders. Microsoft's Live search trails Google Inc., which has about half of the search market share. Yahoo Inc., the second-largest search provider, had nearly a 27% share in April, according to ComScore Networks Inc.
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Improving Business Value of WAN Optimization Want to achieve faster ROI with WAN optimization? Read the latest IDC report and discover how you can cut IT costs without compromising...
- Four Little-Known Ways WAN Optimization Can Benefit Your Organization Read this white paper to learn how far WAN optimization has come, and how to make this most of your investments by using...
- IDC ROI Infographic Trends such as evolving communication patterns, connection types, applications and bandwidth can have an impact on enterprise organizations. Learn how IT organizations can...
- Live Webcast IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- Top 4 Digital Signage Fails Join RMG Networks for a look at four of the most common reasons digital signage fails in corporate businesses. Learn about strategies to... All Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!