The top eight corporate sites in Second Life
Real-world business is booming in the 3-D digital landscape
Computerworld - I was standing in a spacious entryway, chatting with the chief science officer at Sun Microsystems. His short-cropped hair, V-neck sweater and glasses were a sure sign of technical prowess.
Peeking just over the horizon, the sun cast a warm glow over a nearby server rack. I was wearing a Sun baseball hat, a T-shirt with the Java logo emblazoned on the front and a purple lapel pin. I was also holding a Sun helium-filled balloon that was at least three times as big as my head.
"Nice facility you have here," I said, as he suddenly vanished into thin air.
"It happens once in a while," said another Sun employee.
In the virtual world of Second Life, anything goes -- even if your goal is to build a corporate brand, hold ad hoc user group meetings, sponsor a conference or help end users find a video card driver.
Here's a list of the top eight sites worth visiting. To find them, just register at SecondLife.com, install, click Search and type the company name to find its island and transport. Save us a T-shirt if you go!
8. Best Buy Geek Squad
|For Second Lifers with a technical bent, Geek Squad Island is a great place to get free technical support. (Click image to see larger view)|
Geeks unite! At Geek Squad Island, the most impressive offering -- apart from the bumper car ride that's modeled after the original Geek Squad vehicles -- is deep technical advice.
Real-world employees keep regular hours from 6 p.m. to 3 a.m. and will chat about any topic. I asked about video card support for DX10 games and which USB keydrives work for ReadyBoost, and an agent knew the answers immediately.
According to Diana Garrett, a Geek Squad spokeswoman (and my tour guide), employees will consult for free until a customer needs to buy a product -- for that, they have to call or e-mail.
There are no giveaways, though, and the place is dead during non-working hours.
Note: A search won't work for Geek Squad Island, so use this URL.
7. H&R Block
|Now slightly dormant just after April 17, the H&R Block presence on Second Life is still an accountant's paradise. (Click image to see larger view)|
The wood floors at H&R Block Island (search for "HR Block" on Second Life) are a subtle reminder: This is a top-tier financial consulting portal, modeled after the 12,000 office locations worldwide.
Despite the stuffy decor, there is an interesting point-of-sale angle. For $100 Linden (usually, $250 Linden is worth about $1 in real-world currency), you get a code to access the Web-based Tango online tax preparation software, which normally costs $70 in the real world.
The bundle includes access to virtual scooters, dance shoes, a T-shirt and other paraphernalia. Of course, the real transaction takes place on the Web, where you type in an access code.
Unlike Dell Island, where you can build a virtual PC and then buy it online, H&R Block seems to want to conduct real business in Second Life, perhaps as a proof-of-concept. Now that's an innovative spirit!
- Securing Mobility, From Device to Network At one time, the process of managing and securing mobile devices and applications was fairly straightforward. Most organizations worried about one application (email)...
- Need to Replace MS Threat Management Gateway? Read this article to learn how F5's Secure Web Gateway solution provides a full set of features that can help you successfully migrate...
- The Shortfall of Network Load Balancing Applications running across networks encounter a wide range of performance, security, and availability challenges as IT department strive to deliver fast, secure access...
- Leave No App Behind with Software Defined Application Services F5 Software Defined Application Services (SDAS) is the next-generation model for delivering application services that enables service injection, consumption, automation, and orchestration across...
- Live Webcast IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- DevOps with PureApplication System: Reduce cost and speed delivery with an integrated IBM Cloud solution Join this webcast to hear what ING Netherlands has been able to achieve while deploying DevOps tools from IBM Rational. An ING executive...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different.... All Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!