LG, Volkswagen team on Beetle MP3 player

Design was inspired by the car

By Martyn Williams

April 10, 2007 12:00 PM ET

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IDG News Service - TOKYO -- LG Electronics Inc. is teaming with car maker Volkswagen AG on a digital media player styled along the lines of the new Beetle car.

The player sports an aluminum body and will be available in three of the same colors as the car: salsa red, shadow blue and sunflower yellow, said Judy Pae, a spokeswoman for LG in South Korea.

LG's Beetle MP3 player

The design of the player's user interface was inspired by the car, and the device also has a small VW badge on the front panel and a new Beetle logo on the back. However, the inspiration doesn't extend to the shape of the player, which looks like other MP3 players on the market.

The media player a 2.4-inch color LCD screen and can play MPEG-4, Windows Media Video 9, MP3, Windows Media Audio and Ogg-format files.

There are two embedded flash games, and they will be available in 2GB and 4GB versions. LG said the battery will provide about 20 hours of music playback and enough time to watch about three hours of video.

While the player was unveiled at this week's Seoul Motor Show, plans for its commercial launch have yet to be decided, Pae said.

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