'March Madness' traffic picks bracket site winners

Make way, Yahoo Sports, for ESPN.com

By Gregg Keizer

March 15, 2007 12:00 PM ET

Comments

Computerworld - The NCAA's college hoops tournament may have kicked off only today, but some winners have already been picked, a Web metrics company said.

Hitwise Pty. Ltd. of New York said that as fans and gamblers scrambled to fill out their office pool and tournament bracket sheets online, ESPN.com nipped Yahoo Sports for first place in Web user market share.

According to a two-day measurement on March 12 and 13, ESPN.com's Tournament Challenge site accounted for 32.8% of U.S. visits to sites that offer online tournament brackets. Yahoo Tournament Pick 'em's got 30.4% and CBS Sportsline.com Fantasy Mayhem site had 30%.

EPSN.com also won the average session time game; Its users spent nearly 17 minutes on the site. Yahoo visitors, meanwhile, spent just over 13 minutes on that portal.

Fans were also searching for information to help them complete their brackets in larger numbers than last year, said Hitwise. Searches for "ncaa brackets" were up 38% last week over the week in 2006 before the tournament started.

Comment Recommend Digg Twitter ShareThis

Email Print Send Feedback Reprints

Jump to comments

NCAA

Additional Resources

WHITE PAPER

Do You Know the 7 Steps to Successful Data Migration?

Approximately 60 percent of data migration projects overrun time or budget, while some fail completely. Download this white paper, "Enhancing Your Chance for Successful Data Migration," to learn the critical steps you need to take to execute a data migration project with minimum cost and risk to your business.

WHITE PAPER

Total Cost of Ownership of Server Computing Vs. PCs

Read the Gartner research note to learn why the TCO of a server-based computing deployment used to deliver all applications to users is around 50% lower than that of an unmanaged desktop deployment.

WHITE PAPER

IDC White Paper: Linux in a Global Recession

Economic downturns have a tendency to accelerate emerging technologies, boost the adoption of effective solutions, and punish solutions that are not cost competitive or that are out of synch with industry trends. This IDC White Paper presents the results of an IDC survey of 330 companies in Western Europe, Asia/Pacific and the Americas that measures the receptiveness to Linux and takes into consideration changing views driven by the disruptive economic environment that businesses face today.

	Networking
	Computerworld Daily News (First Look and Wrap-Up)
	Computerworld Blogs Newsletter
	The Weekly Top 10
	Cloud Computing

resource center

Newsletter Sign-Up

'March Madness' traffic picks bracket site winners

Make way, Yahoo Sports, for ESPN.com

NCAA

Additional Resources

What People Are Saying

White Papers & Webcasts

Computerworld Reports

White Papers

Sponsored Links