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How one company rode out a Category 5 hurricane

In September, the Philippines dealt with its worst typhoon in 11 years

By Sharon Fisher
November 16, 2006 12:00 PM ET

Computerworld - While IT managers in the southeastern U.S. may have felt they dodged a bullet with this year's calmer-than-expected hurricane season, those in the Philippines dealt with the worst typhoon in 11 years.

MediCall Inc., a Pleasanton, Calif.-based company that supports the health care industry, has a call center in Makati City with 230 agents, primarily nurses, said Jeff Williams, vice president of operations. The company offers a variety of services to its clients, mostly insurance companies, including calling people after a hospital discharge to make sure they're taking their medications and following other regimens. Such measures significantly decrease the likelihood that they'll have to be readmitted to the hospital, according to Williams. MediCall also provides information on whether a particular medication is covered under Medicare, he said.

CEO John Chess, who, like Williams, had extensive outsourcing experience, said he chose the Philippines for several reasons. First, the country has 214 nursing schools, and next to the U.S., it produces more nurses than any country in the world, he said. Second, people in the Philippines tend to have less of a recognizable accent than do people from India, and they felt the U.S. market might not accept the language barriers of placing the company in India, he said.

Typhoons are fairly commonplace -- Typhoon Milenyo, a Category 5 storm that struck on Sept. 28, was the tenth one that season -- but they typically are less likely to go inland and do damage in comparison with hurricanes, Williams said. That's what caught everyone off-guard – people tend to be more complacent about warnings because the storm typically changes course and ends up not going onshore. "This one didn't change course," he said. "It went right through the middle of the island."

Williams had kept this in mind when locating the company's two facilities. He made sure they were not in the parts of the island of Luzon below sea level and had equipped both facilities with backup generators and uninterruptible power supply systems. The battery backup systems cover the entire floor for two hours, and there is enough diesel to run the generators for 36 hours.

And it turned out that another decision MediCall's founders had made when they started the company three years before helped them better ride out the typhoon, even though business continuity had not been the primary motivation for that decision at the time. Instead of setting up a standard call center, MediCall had worked with Echopass Corp., a Pleasanton, Calif.-based provider of call center services.

MediCall's Makati offices use voice-over-IP technology that link over four dedicated point-to-point T1 lines to Echopass' hosted facility in Salt Lake City. Agents in the Philippines use a hardware device that looks like a phone, but technically it's not a phone, Williams said. In Salt Lake City, there is a standard Nortel Networks Ltd. Meridian 1 Option 81C switch running Genesis software, he said.



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