IDG News Service - Google Inc. this week temporarily attached Google Checkout icons to ads from companies that haven't signed up for the online transaction system, a glitch that caused some confusion among advertisers.
"For a short period last night [Tuesday], the Google Checkout icon was inadvertently assigned to ads for U.S. AdWords clients who are not Checkout users. We resolved this very quickly and do not expect it to impact ad performance," a Google spokesman wrote via e-mail on Wednesday.
Merchants don't have to be Google AdWords advertisers to offer Google Checkout as a payment transaction option on their Web sites. However, merchants that are AdWords advertisers get a break on Google Checkout fees. Specifically, for every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.
These merchants' ads also appear with a Google Checkout icon, to let potential shoppers know that they'll be able to complete the transaction using that Google system. This week's bug was noticed by various users and commented on in discussion boards and blogs.
Reprise Media Inc., a provider of search engine marketing services, wrote about the problem in its SearchViews blog after officials noticed on Wednesday morning an overabundance of Google Checkout shopping cart icons in AdWords ads.
"To see whether this truly was an explosion in the use of Checkout or just a weird glitch, we Googled ourselves, and sure enough ... the little blue cart denotes Reprise Media as a certified Google Checkout merchant, along with two other sites. We're not," the blog posting reads.
Over on ThreadWatch.org, others commented on the proliferation of Google Checkout icons and wondered if it was a bug or a sign of broad adoption of the service.
Google Checkout, launched in June and is seen by many as a potentially serious challenger to eBay Inc.'s PayPal, has been criticized recently by some merchants and shoppers that feel Google sometimes takes too long to review and approve sales orders.
- HTTP Status Code Cheat Sheet Look at the Graph, Find the Code and Boom - You're Solving Problems. Identifying and understanding common HTTP status codes can go a...
- 10 Steps to Application and Network Performance Nirvana 10 simple steps that network operations teams can take to ensure that applications and underlying infrastructure can both be tuned for maximum performance.
- Application Performance Management for Dummies Application performance management helps deliver the application performance users and the business demand. Effectively monitoring and troubleshooting application performance issues requires a comprehensive...
- IDC Report: Optimize IT and Business Gains This IDC Whitepaper outlines how CIOs can understand what the "total cost of data" is across their entire organization and how Delphix can...
- Accelerate your innovation with IBM Bluemix™ Join us for a webcast introducing the new IBM BluemixTM. IBM Bluemix (www.bluemix.net) is a developer oriented Platform as a Service (PaaS) environment...
- Maximizing Availability for the Modern Data Center Check out this information-packed resource center for help in maximizing the availability of your data center - from overcoming challenges to choosing the... All App Development White Papers | Webcasts