Sidebar: Why a Business Blog?

By Linda Rosencrance

January 26, 2004 12:00 PM ET

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Computerworld - Here are some of the ways weblogs can benefit a company:

They're quick and easy: Blogs aggregate information and make it relevant to their audiences in an easy-to-read format. Enterprise users can scan a customized blog and feel confident that they have a good sense of what's happening on their project, in their company or in their industry.

They provide a central repository: Blogs put information in a central location, making it accessible to large groups of users. Information is archived in a searchable and sortable format for future reference. This becomes useful when a user needs to look up some information from a previous month or wants to aggregate all information available about a particular company or trend.

They create a knowledge community: Blogs let groups share, discuss, annotate and amend content. This interactive component highlights the value of the information and allows users to quickly and efficiently identify action items.

Source: Techdirt Inc.

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