Sidebar: Why a Business Blog?

Computerworld - Here are some of the ways weblogs can benefit a company:

• They're quick and easy: Blogs aggregate information and make it relevant to their audiences in an easy-to-read format. Enterprise users can scan a customized blog and feel confident that they have a good sense of what's happening on their project, in their company or in their industry.


• They provide a central repository: Blogs put information in a central location, making it accessible to large groups of users. Information is archived in a searchable and sortable format for future reference. This becomes useful when a user needs to look up some information from a previous month or wants to aggregate all information available about a particular company or trend.


• They create a knowledge community: Blogs let groups share, discuss, annotate and amend content. This interactive component highlights the value of the information and allows users to quickly and efficiently identify action items.

Read more about Applications in Computerworld's Applications Topic Center.