Microsoft
Here are some of the key reasons why you would want to run Unified Access Gateway with DirectAccess.
Sidebar: CRM: It All Begins With Data
December 15, 2003 12:00 PM ET
Computerworld -
A CRM system succeeds or fails based on whether it's readily supplied with high-quality data. At Baxa Corp., an Englewood, Colo.-based maker of machines used in hospital pharmacies, a CRM project stalled because of data integration issues. "Our key problem was recognizing the fact that data about our customers were in many different databases," says Marian Robinson, Baxa's vice president of marketing.
Now the company hopes to jump-start the CRM project by using middleware that links disparate data sources together, thus laying the right groundwork for a CRM analytics system it plans to purchase in the near future.
Robinson says the key goal for Baxa will be to use CRM to bolster sales or generate more profitable sales, not to simply automate or organize sales data and marketing efforts. The latter tasks can be handled by cheaper sales force automation software.
Read more about crm in Computerworld's CRM Knowledge Center.
CRM
Additional Resources
Microsoft
Review how one energy firm tightened protection and simplified IT work using business-ready security solutions.
Sybase
In this white paper, IDC analyzes the role of next-generation mobile enterprise platforms as organizations seek a more strategic deployment of mobile solutions.
Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
Learn the important issues you must consider before starting your next mobility initiative. Get your mobility white paper from IDC now, compliments of Sybase.
White Papers & Webcasts
Open Source Master Data Management: The Time is Right
MDM is a natural extension to data integration and data quality. Open source MDM introduces a new, more accessible approach. It reduces implementation...
The Value of Real SaaS at Workday
Download this short video! Provided by Workday
The Top 10 Reasons for Choosing Open Source Data Integration
Are you trying to understand your options for data integration? This White Paper presents the top 10 reasons why organizations are choosing open...
BMC Application Performance and Analytics: Predictive Intelligence in Action
See the highlights of BMC's Application Performance and Analytics today!
Overcoming Single Provider MPLS Limitations
Download this white paper today!
Data in Action: Making the Planet Smarter
Register Now
The Shift from Legacy Application Servers to Tomcat
Download this valuable white paper written by Bill Laberis, Editorial Director of Computerworld Custom Solutions Group.
Bringing Web 2.0 to the Enterprise
Downlaod this white paper now!
The Workday User Experience Video
Watch Workday's Creative Director, Scott Lietzke, discuss the business-centered design philosophy at Workday.
Computerworld Reports
Sign up to receive updates on the latest Software resources
