Q&A: Microsoft's Bill Landefeld on Software Assurance changes
The goal was to add value to the licensing package
Computerworld - Microsoft Corp. disclosed this week that expanded training, support and management benefits will be available as of September for companies that purchased Software Assurance agreements for upgrade rights to its products. Bill Landefeld, vice president of worldwide licensing and pricing at Microsoft, spoke yesterday with Computerworld about the additional benefits. Excerpts from that interview follow:
Under the Software Assurance program, customers pay an annual fee for upgrade rights to Microsoft products, but the upgrade cycle has been somewhat slow for some products. Did that put pressure on you to add value to Software Assurance? There's always pressure on us to deliver for our customers. Did the rate of the upgrade cycle put more or less pressure on us? I would say no. ... Really, what this is in response to is customer feedback after the Licensing 6.0 rollout, in terms of what more they expect from a vendor like Microsoft through a Software Assurance type of program.
Under Software Assurance, customers pay an annual fee of 25% of the volume-license fee for server products and 29% for desktop products to gain upgrade rights to products. Several people have complained that other vendors charge a lower percentage fee and include support with it. Did Microsoft look at competitive offerings and try to do something that was comparable? We're always listening to customers, and certainly, our customers keep us very aware of what our competitors are offering. So yes, we definitely look at the industry. We see what our competitors are doing. Our competitors are changing all the time, and this is a fast-moving industry.

![]()
Bill Landefeld of Microsoft ![]()
The one thing that we're very pleased about is that we give customers a choice whether to include services in their software upgrade purchases or not. You can't get upgrade protection without buying services from several of our competitors.
I think our Software Assurance percentage rates, if you just look at that, are actually pretty close to where Oracle and IBM would come with our new offering here, in the low to mid-20s. So



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Forrester Total Economic Impact (TEI) Case Study - Oracle
- In this paper, Forrester Consulting examines the total economic impact and potential return on investment (ROI) realized by three Enterprise organizations as they...
- The Hidden Truth About Virtualizing Business-Critical Applications
- This IDG whitepaper highlights key findings based on the Quickpoll Survey conducted with more than 300 Enterprise and Commercial IT decision makers worldwide...
- Top 10 Myths About Virtualizing Business-Critical Applications
- Even though virtualization has brought positive change to enterprise IT over the last decade, some skepticism remains about how valuable virtualization can be...
- Enterprise Java Applications on VMware: Unix to Linux Migration Guide
- This guide focuses on key considerations for IT Architects who are in the process of migrating Java applications from UNIX to Linux as...
- Virtualizing Tier 1 Applications: A Critical Step on the Journey Toward the Private Cloud
- This IDC white paper explains how much of the Enterprise IT community is at a crossroads in extending their journey to the private... All Applications White Papers
- Live Webcast
Banish Poor Application Performance: Eliminate Business Disruptions, Increase End User Productivity - End User Experience, 30-Min Webinar
Wed. Feb. 22nd ~ 11 AM ET
Are you ready to gain the proactive ability to rapidly respond... - Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
- Discover the Benefits of Virtualization for Federal Applications
- Want to say goodbye to missed SLAs? VMware can help you virtualize mission-critical applications such as Oracle, MS Exchange and SharePoint to achieve...
- Reduce Application Lifecycle Management Costs with VMware ThinApp
- Traditional desktop application deployment and management is a time-consuming and costly endeavor for IT. From development to deployment, including help desk support, the... All Applications Webcasts