Tech lite: At home with Bowlingual, the dog bark analyzer
IDG News Service - Like most dog owners, Keiko Egawa thought she understood her dog pretty well.
When Harry, a 7-year-old Alaskan Malamute barked, growled or whimpered, Egawa could usually figure out what he wanted or was trying to communicate to her. But she was never completely sure. So last year, when Takara Co. began offering a device that supposedly interprets what a dog is saying, she jumped at the chance to try it.
She wasn't alone. More than 300,000 people in Japan have bought the $123 Bowlingual since it first went on sale in September, and things have gone so well that it will soon be launched in the U.S. and South Korea.
"I wanted to talk or understand a lot more," Egawa said, explaining why she got a Bowlingual.
Bowlingual consists of a collar eqipped with a microphone and a transmitter, plus a handheld receiver unit that gets data from the microphone and attempts to work out what the dog is saying.
The system works by analyzing and classifying a dog's emotions into one of six main categories: sad, frustrated, needy, happy, self-expressive and on guard, said Kennedy Gitchel, a spokesman for Takara in Tokyo. Within those categories, there are a number of set phrases of which the Bowlingual chooses one at random.
To be sure, owners shouldn't expect the device to turn their dogs into a modern-day equivalent of Lassie. Unlike the star of the 1950s TV show, who could convey in a few barks something like "Come quick, Timmy has fallen down Old Man Thompson's well again," users are much more likely to get something along the lines of "I want food" or "Get out of my face."
Simple as those phrases may be, Takara said they're all based on research the company has done with a local acoustics lab and researchers in animal behavior. Egawa said that more often than not, she feels her Bowlingual is in tune with Harry's feelings.
"I think it is correct about 70% of the time. The rest of the time, maybe it is correct but I am not entirely sure," she said. Egawa finds the Bowlingual most useful around the home. "I can understand what he feels or what he wants to say without having to see his face. Before we go to the park he always says he wants to play and after a walk he always says he is hungry."
The U.S. version of Bowlingual is scheduled to be launched in August and should hit South Korean shelves two months earlier.



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- The Keys to Distributed & Agile Application Development
- How leading firms are winning with strategies for efficient application development, without relying on co-location.
- Overcome Top 7 Admin Challenges of Active Directory
- As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
- Insiders Can Ruin Your Company. Take Action.
- Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
- Top Solutions and Tools to Prevent Devastating Malware
- Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
- Streamline Compliance and Increase ROI
- Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will... All App Development White Papers
- Reduced TCO for Communications Applications with New Oracle SPARC Servers
- In this webcast learn how Oracle's new SPARC T4 servers and SPARC Supercluster deliver the security, performance, and scalability required for 4G network...
- Optimizing Networks for the Cloud
- Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
- Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
- Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn... All App Development Webcasts