New technology could reduce traffic fatalities

Computerworld - Nearly 100 American lives could be saved during this holiday travel season if all vehicles were equipped with automated crash-notification systems, which will soon be on more cars and trucks, according to the American Trauma Society (ATS).
The Washington-based ATS said that more and more Americans are killed each year in motor vehicles during the holiday season between Thanksgiving and New Year's Day. Citing data released by the National Highway Traffic Safety Administration (NHTSA), the ATS said that during the past four years, more than 14,000 people, or 91 people a day, have lost their lives in motor vehicle crashes during the holiday travel season.
But the ATS said an analysis of this data indicates that as many as 86 people who died during each of the past four holiday seasons -- and about 838 U.S. residents a year -- could have been saved if their vehicles had been equipped with automated crash-notification systems.
"We've been advocating this for years," said Harry Teter, executive director of ATS, a nonprofit professional society of doctors, nurses and emergency response professionals. "[Automated crash-notification] systems save lives and reduce injuries by providing faster and smarter emergency medical responses when crashes occur. The longer someone remains in a crash without help, the harder it is to save him. This is especially critical in rural areas, where people could be on the side of the road for hours before they are found."
Robert Herta, a spokesman for Troy, Michigan-based OnStar Corp., which makes the systems, said that using a combination of satellite and cellular technology, the current crash-notification systems pinpoint the location of a crash and alert an OnStar call center, which then alerts 911 emergency call centers when the air bags are deployed.
The system is currently available on tens of thousands of General Motors, Acura, Audi, Lexus, Mercedes, Subaru and Volvo vehicles, he said.
But a new generation of the system will further reduce response times, instantly giving emergency personnel more information about the crash, Herta said.
Herta said the Advanced Automated Crash Notification (AACN) will detect not only air bag deployments but also rear and side crashes and rollovers. In addition, the new AACN system will provide vital information on crash dynamics, telling rescuers, for example, the severity of an accident and whether it was a head-on or side collision.
"The system is connected via the vehicle's radio," Herta said. "If someone is in a crash and is conscious, he will hear information coming over the radio. The system is also equipped with