Skip the navigation

Dell Spells Out Strategy for Continued Market Defiance

Commoditization model a basis for expansion plans

By Bob Brewin, Don Tennant and Maryfran Johnson
August 26, 2002 12:00 PM ET

Computerworld - Round Rock, Texas
"We have a lot to smile about, a lot to be thankful for."
Dell Computer Corp. founder, chairman and CEO Michael Dell wasn't kidding. His company had just reported quarterly financial results that seemed to defy the reality of the IT marketplace - a profit of over half a billion dollars and 18% growth in product shipments. Last week, at his company's sprawling headquarters here, Dell spoke with Computerworld about how he plans to keep grinning in a frown-filled IT business environment.

When is IT spending going to start picking up? I had a couple TV interviews a few months ago, and somebody said, "Nobody's spending any money on IT." There were over 30 million computers sold last quarter. So that's a pretty big playground for us to play around in, and there's still a lot of money being spent on IT.

Dell Computer Corp. CEO Michael Dell
Dell Computer Corp. CEO Michael Dell
One of the things we're seeing is that the spending that is occurring is very different from the spending that was occurring two years ago, when you had this bubble and euphoria going on.
For example, a large investment bank says, "We're going to shift from proprietary Unix to Linux on Dell." So their spending for the proprietary stuff goes from tens of millions to nothing, and their spending with us goes to maybe half or 40% of what it was with the other guys, but they get more computing power. So if the industry transitions from proprietary to open, the cost comes down. It's better for customers - more efficient in all kinds of ways. It's not necessarily good for all vendors.

Is Linux going to displace higher-margin, more profitable operating-system sales? It is clearly eating into the proprietary Unix platform. Six months or a year ago, we had isolated instances. Now the whole board's lit up. It's all over many, many industries and companies, and it's getting to be a lot more of a pervasive thing. If you look at the history of this, we know what happens at the end of the movie. There aren't a lot of proprietary technologies that stay around for a long time.
You get the proprietary vendors saying, "We spend more on R&D, therefore we're better." Well, they have to spend more on R&D, because they're developing something only for themselves and they have to put all these investments in to protect the part that's proprietary.

But even these "proprietary" vendors you refer to have recognized that they have to be more standards-focused.


Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Storage White Papers
Datacenter Consolidation Best Practices Whitepaper
The benefits of storage consolidation are being realized by companies and seen as a way to streamline many storage-driven applications. Learn why the...
Eliminating VMware / Storage Related Performance Challenges
How to proactively monitor the performance in a Fibre Channel SAN / vSphere environment is always a concern. Understand the importance of a...
Cloud Environments Have Familiar Storage Challenges
Cloud environments have many storage challenges that are familiar to data center managers, but due to their density and abstraction, the issues become...
Eight Considerations for Evaluating Disk-Based Backup Solutions
In the past, the movement from tape- to disk-based backup has been less compelling due to the expense of storing backup data on...
ExaGrid Helps U.S. Federal Government Agencies Reduce Backup Windows and Improve Data Protection
The U.S. Government has been the largest user of tape-based backup systems since the 1970s. Most agencies have begun to deploy disk storage...
All Storage White Papers
Storage Webcasts
Understand Your Data: The Future of Backup and Archiving
Archiving and Backup are the foundation of the next generation of information governance. However, commodity data protection tools and basic archives are only...
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
All Storage Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs