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Summer Reading

July 1, 2002 12:00 PM ET

Computerworld -

Total Access: Giving Customers What They Want in an Anytime, Anywhere World
Total Access: Giving Customers What They Want in an Anytime, Anywhere World, by Regis McKenna (Harvard Business School Press; 226 pages; $27.50). This is a must-read for CIOs and CIO wannabes. McKenna, the Silicon Valley marketing guru who has written four books on technology business strategies and marketing, focuses on how marketing is evolving from a "broadcast" paradigm - the sending of one message to many - to one in which many messages are tailored and sent to individual customers. The hook for IT here is that McKenna devotes a good chunk of the book to the technologies that will enable this transformation and the roles that corporate IT and the CIO will play in it. It's just one example of how IT is evolving from an insular support role to one that requires it to branch out, even beyond company walls, to interact with customers and help drive revenue.
- Rick Saia
The Little Black Book of Project Management (Second Edition)
The Little Black Book of Project Management (Second Edition), by Michael C. Thomsett (Amacom Books; 200 pages, paperback; $15). Thomsett, a widely published author on the subjects of business, finance and project management, updates his 1988 work. The book is a quick read and covers all major steps of project management, from creating the project plan to conducting the project review. Thomsett includes examples of project management scenarios, as well as sample charts. At a time when management wants better cost controls and quicker returns on investments, IT managers should find great value in this book.
- Rick Saia
Unforeseen Circumstances: Strategies and Technologies for Protecting Your Business and Your People
Unforeseen Circumstances: Strategies and Technologies for Protecting Your Business and Your People in a Less Secure World, by Alexis D. Gutzman (Amacom Books; 224 pages; $25). If hard-drive-hungry viruses and highly publicized corporate security breaches weren't enough of a call for companies to beef up their security strategies, the Sept. 11 attacks should have been. In this well-researched and easily digestible tome, Gutzman examines topics ranging from unconventional security threats to choosing the best biometric technologies for your organization's needs. But Gutzman goes beyond traditional security matters and explores issues such as the debate over face-to-face meetings vs. virtual meetings (teleconferences and videoconferences), which companies are considering turning to as they cut back on travel for budgetary and security reasons.
- Thomas Hoffman
Voice Power: Using Your Voice to Captivate, Persuade, and Command Attention
Voice Power: Using Your Voice to Captivate, Persuade, and Command Attention, by Renee Grant-Williams (Amacom Books; 197 pages, paperback; $17.95). If you're in a leadership role in which effective public speaking skills are essential, you probably know that sometimes it's not


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IT Management

Additional Resources

WHITE PAPER
Approximately 60 percent of data migration projects overrun time or budget, while some fail completely. Download this white paper, "Enhancing Your Chance for Successful Data Migration," to learn the critical steps you need to take to execute a data migration project with minimum cost and risk to your business.
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Read the Gartner research note to learn why the TCO of a server-based computing deployment used to deliver all applications to users is around 50% lower than that of an unmanaged desktop deployment.
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Economic downturns have a tendency to accelerate emerging technologies, boost the adoption of effective solutions, and punish solutions that are not cost competitive or that are out of synch with industry trends. This IDC White Paper presents the results of an IDC survey of 330 companies in Western Europe, Asia/Pacific and the Americas that measures the receptiveness to Linux and takes into consideration changing views driven by the disruptive economic environment that businesses face today.
 

Putting the Right Model in Place to Better Balance IT Supply and Business Demand
IT leaders manage business demands and IT resources in many ways, but which methods are most effective? Tom Welsh, senior consultant of Cutter Consortium, compares two approaches and outlines their pros and cons in this Compuware-commissioned white paper. Get objective appraisals and real-world examples for both.

Download this white paper 
CIO best practices: Optimizing your Project Portfolio Management solution for greater business value
A Project Portfolio Management discipline goes beyond ordinary project management to link IT with the business and help IT leaders better understand the benefits, cost, risks and value of all projects. Download this Compuware white paper and learn how to boost the business value of your IT organization.

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Exclusive eBook: Six Project Metrics Every CIO Should Know for Application Delivery Success
Most IT organizations spend their time measuring whether projects are on time or on budget. Read this IT executive guide to learn what key data tells you the degree of quality, client satisfaction and how well requirements were met. Make these metrics part of your overall application delivery management process - and your software can't fail.

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IT Planning and Control: Unveiling the Interrelationships between ALM and PPM
Listen in as Gartner Analyst Matt Light discusses two hot topics-- Project Portfolio Management and Application Life-cycle Management--and how you can bring these disciplines together to improve application quality and delivery. Get recommendations on merging the two methods and learn what type of results you can expect.

Download this podcast