Skip the navigation

Breaking the Law to Drive Web Traffic

By Deborah Radcliff
February 22, 2002 12:00 PM ET

Computerworld - There's a Web site on which you can view the smiling face of Britney Spears atop a naked model. The site offers similar pictures of Pamela Anderson, Whitney Houston, Katie Holmes and a few dozen others "caught in the act."

Another raw porn site bears the name of Bruce Schneier, a renowned information security expert.

"This is copyright infringement," says Chris Brandon, an Internet investigator. "These Web site operators are using famous names to drive traffic to their sites. I just picked up three cases like these" in a recent week.

Schneier, founder of CounterPane Systems Inc. in San Jose, says there's not much he can do about the porn site that's using his name. Contacting InterNIC, the Internet domain naming system, is useless, he says. And a legal battle would drain him of resources he'd rather use elsewhere.

According to Brandon, the most expedient resolution to such a problem is complaining to the Internet service provider or hosting service that supports such a site. Chances are, the hosting service or service provider will dump its client for violating their terms-of-use agreement.

But when use of a corporate name or logo links your company to a fraud, it's time to pursue stronger channels. For example, when Unisys Corp. recently caught wind of spam mail that was peddling stolen credit cards with a header that read "U_ni_sys," the company's security director called the FBI.

"We forwarded that to the FBI because it involved credit card fraud, interstate commerce and issues which we thought would be better off handled by the FBI instead of us going through a trademark infringement suit," says Kerry Ruhl, director of information security at the Blue Bell, Pa.-based IT services firm.

Over the past year and a half, Ruhl says, he has had to take action in about seven such copyright infringement cases.

Copyright cases are an annoyance, Ruhl says, but they're only a drop in the bucket compared with the rest of his workload. "We still spend most of our time trying to keep hackers out of our network," he says.

Read more about Gov't Legislation/Regulation in Computerworld's Gov't Legislation/Regulation Topic Center.



Additional Resources
Forrester Consulting - Optimizing Users and Applications in a Mobile World
WHITE PAPER
Solving application issues over the WAN requires careful consideration. Based on their independent research, Forrester Consulting offers recommendations on how to tackle application performance issues, insufficient bandwidth and the inability to quickly restore users in a disaster.

Read now.

Security KnowledgeVault
WHITE PAPER
Security is not an option. This KnowledgeVault Series offers professional advice how to be proactive in the fight against cybercrimes and multi-layered security threats; how to adopt a holistic approach to protecting and managing data; and how to hire a qualified security assessor. Make security your Number 1 priority.

Read now.

Cut Communications Costs Once and for All
WHITE PAPER
New IP-based communications systems are being deployed by small and midsized businesses at a rapid rate. Learn how these organizations are enabling faster responsiveness, creating better customer experiences, speeding office or mobile interactions, and dramatically reducing existing communications costs.

Read now.

Gov't Legislation/Regulation White Papers
Overcome Top 7 Admin Challenges of Active Directory
As Active Directory's role in the enterprise has drastically increased, so has the need to secure the data. Gain insight on creating repeatable,...
Insiders Can Ruin Your Company. Take Action.
Did you know that 80 percent of threats to an organization come from the inside? The threat from insiders is often overlooked in...
Top Solutions and Tools to Prevent Devastating Malware
Custom malware frequently goes undetected. According to Forrester Research, the best way to reduce risk of breach is to deploy file integrity monitoring...
Streamline Compliance and Increase ROI
Streamline, simplify, and automate compliance related activities; especially those that impact multiple business units. This white paper from NetIQ, outlines solutions that will...
X-Ray of the PCI Process-4 Proactive Steps
This white paper from Forrester Research Inc., helps break PCI into understandable components. Security and risk professionals will gain knowledge and insight into...
All Gov't Legislation/Regulation White Papers
Gov't Legislation/Regulation Webcasts
Optimizing Networks for the Cloud
Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
Virtualize Business-Critical Applications with Confidence
Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
All Gov't Legislation/Regulation Webcasts
Newsletter Sign-Up

Receive the latest news test, reviews and trends on your favorite technology topics

Choose a newsletter
  1. View all newsletters | Privacy Policy
IT Jobs