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Expanding Your Universe

Existing wireless networks can host a galaxy of new applications.

By Pimm Fox
September 24, 2001 12:00 PM ET

Computerworld - A new era of mobile wireless devices may finally give us the Dick Tracy style - and benefits - we've been craving. Many businesspeople routinely connect to their offices and other mobile colleagues via handheld voice and data devices. But high costs and limited functionality have impeded their universal use.

The subtle solution lies in building business-specific applications with off-the-shelf tools and then running them over existing wireless networks.

Take gasoline distributors, for example. They're using a combination of Global Positioning System (GPS) technology and two-way mobile wireless communications running over an existing wireless network to automate fuel sales and deliveries. Using GPS-enabled mobile data devices, the companies can schedule and monitor deliveries with preset pricing variances - recognizing a customer who's a tax-exempt farmer, for example, or a gas station that pays a different price.

"The nature of fuel deliveries is mundane and cumbersome," explains Shane Dyer, president of Bend, Ore.-based consulting firm Dyer Group. "At the end of the day, you used to have a stack of invoices on which you'd have to run a reconciliation, balancing the trucks' inventory. Now that's all synced with the mobile device and software at a central location." The technology to do this isn't necessarily new, but now lower prices for the software and wireless network connections have put it in reach of small and midsize businesses, Dyer says.

Simon Buckingham, an analyst at Mobile Lifestreams, a wireless consulting firm in London, says that before sorting through the services offered by wireless carriers, business managers should determine whether some type of mobile wireless application that runs on an existing wireless network can improve their businesses. To do so, they should ask the following questions:

  • How do mobile workers gain access to information?

  • With whom do they communicate, and how frequently?

  • What tasks are duplicated or done manually on behalf of mobile workers?

  • What resources will help them do their jobs?

  • What problems do workers have when trying to communicate on the move?

  • What information do customers and clients require?

    Mobile sales forces are a ripe area for wireless services. Geographers' A-Z Map is a city-guide publishing firm in London that has 25 salespeople working from vans to directly restock retailers. The reps make 10 to 20 customer visits per day.

    Paper orders used to arrive from the reps in batches after a lag of two to three days. Now, using a custom application built with off-the-shelf development tools and running on a Nokia 9110 Communicator, the reps can create orders on the fly using a bar code scanner to input the items ordered, check credit status and print a confirmation for the retailer. The system also handles partial orders and out-of-stock items, automatically triggering stock replenishment.

    The key to doing wireless right is getting specific about what your people need to do their jobs more effectively. Let your business needs, not the latest new services, drive your mobile wireless strategy. You may be surprised to learn that off-the-shelf tools, a competitive development community and existing wireless networks can make the cost of the technology and training manageable. ROI

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