Q&A: The Cisco kid provides a peek behind the scenes
Computerworld - John Chambers, president and CEO of internetworking superstar Cisco Systems Inc. in San Jose, recently spoke with Computerworld senior writer James Cope about how his company works, touching on topics as varied as the need for speed, employee empowerment and Bobby Knight. Here are some excerpts from that conversation.
Q: You frequently point to speed as a key success factor for companies competing in an information economy. Why is that?
A: It's really very simple: The faster a business can go to market with a product or service after recognition of an opportunity, the greater its chances of gaining meaningful market share and pulling away from the pack. We could do 10 acquisitions a month if we had to. Then, of course, we have the virtual close [of our financial books].
Q: Exactly what do you mean by "virtual close"?
A: You can capture within eight hours ... exact earnings per share, revenues, expenses, margins by every single product, by every single function across the company. So you know where you are at any point in time. What it allows you to do then is to react -- to address issues when you still have time to do it.
Q: Can you elaborate on how the virtual close works? Can other companies do the same thing?
A: Yes, but the leaders of the business have to believe it's worth the investment to implement. And then you go with common data architecture and data applications designed to lead up to getting the virtual close. You have to tie together your e-commerce capability with customer support, with your head count, with your virtual manufacturing. All that together adds into the virtual close. But the real power of the virtual close that people miss on their first cut is this: It isn't just for preventing surprises for the CEO and CFO. That's what gets the headlines. The real power is, once you have the data in an appropriate format, you empower decision-making as far down in your corporation as you want to -- decisions that used to have to come to the CEO or CFO. But empowerment only works when you have a mission and goals -- you know where you're going. Otherwise, you get chaos.
Q: You received an MBA from Indiana University, and when we were chatting informally earlier you mentioned its former basketball coach, Bobby Knight. What can business leaders learn from Knight's demise?
A: You have to decide what kind of culture you want for your leaders. When the



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Increase IT Performance from the Enterprise to the Cloud with WAN Optimization
- WAN optimization plays an important role in today's highly distributed datacenters and cloud computing architectures. This paper discusses how Riverbed solutions effectively eliminate...
- Accelerating Cloud Performance with WAN Optimization
- Today's smart CIOs are assessing their workloads against business needs and analyzing where each should run-locally or in the public cloud. Read on...
- Accelerating Cloud Performance with WAN Optimization
- Today's smart CIOs are assessing their workloads against business needs and analyzing where each should run-locally or in the public cloud. Read on...
- How to Improve Disaster Recovery for the Enterprise: Advanced Replications Powered by WAN Optimization
- Ready to accelerate disaster recovery across your entire enterprise? Read this Taneja report to find out how you can increase WAN efficiency, overcome...
- The Changing Requirements of WAN Optimization
- Companies looking to drive greater IT performance will do well to begin their search with WAN optimization, which has evolved into a complete... All LAN/WAN White Papers
- Optimizing Networks for the Cloud
- Join guest speaker, Rohit Mehra, IDC Director of Enterprise Communications Infrastructure, to explore current trends, discuss best practices for optimizing Data Center and...
- Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Customer Spotlight: How IPC The Hospitalist Company Implemented Oracle on VMware
- Have you been looking to hear about customer's experiences with the new VMware vCenter Site Recovery Manager product? View this webcast to learn...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®... All LAN/WAN Webcasts