The BI Payoff
Here are three examples of the bottom-line impact of building an enterprisewide culture that embraces BI.
- 1-800-Flowers.com: Prior to Mother's Day, business users noticed in real time that a particular product was selling strongly. So they quickly created an express checkout process that shaved two to three minutes off the average call time, says CIO Steve Bozzo. "Every minute -- or every second, for that matter -- can mean tens of thousands of dollars in reduced costs," he says. "But more important than that, we surveyed callers and found an increase in customer satisfaction."
- Allconnect: Since all employees were trained in BI and equipped with BI tools, sales for the first quarter of 2011 were up 26% over the same period in 2010, says Bobby Nix, director of business intelligence and analytics. "We believe that what we've been able to do from a BI perspective has changed the conversations for front-line sales, saving a ton of time and really helping to coach associates on the best sales opportunities," he says.
- Cincinnati Zoo & Botanical Garden: After the zoo went live with BI, decisions that were made regarding its food and beverage services led to a 30.7% per-capita increase in sales from October 2010 through the first quarter of 2011 compared with the same period a year earlier, says John Lucas, director of park operations. "If I read this somewhere, I'd treat it with skepticism," he says. "But I assure you these are real, auditable, public numbers."
— Beth Schultz