Computerworld - If you didn't get the message with the release of the iPhone or the subsequent arrival of Android, then Windows Phone 7 has to be your wake-up call. Mobile is no longer just the future; its time is now.
Smartphone technology is accelerating the consumerization of IT and transforming personal and business life, blending one into the other. The recession has done nothing to slow that trend; if anything, it has spurred it on. Employees who survived layoffs were left worrying about their own continued employment even as they coped with increased workloads. Needing to stretch the business day to stay on top of things and demonstrate their commitment to the job, people turned to a tool that lets them read that urgent e-mail, text that much-needed answer or grab that important phone call late into the evening. You can't take a notebook PC to the opera or to your kid's soccer game. But you can take a smartphone and stay connected -- and employed. And when you're spending more and more time on the job, a smartphone becomes a handy way to keep up with your personal life.
IDC predicts 20.9% growth in smartphone sales from 2009 through 2013. Symbian and Research In Motion remain the market leaders, but competition is sure to intensify now that three of the most important end-user tech companies -- Microsoft, Google and Apple -- have entered the market. That's a beautiful thing.
After all, we're starting from a low point. Today's smartphone is seriously wanting. Virtual keyboards are barely passable. Data transfer rates are pathetic (in the U.S., at least). Call quality is still only marginal. The smartphone is a jack of all trades and a master of none. There's clearly room for improvement, which explains why there's so much pent-up demand for a better user experience. Some people fall in love for six months at a time with models that offer only minor functionality gains over their predecessors -- and then they go looking for the next incremental upgrade. That's a sign of an immature product technology serving an engaged, demanding customer base.
For IT managers, such rapid change in a class of devices about which people have strong personal preferences can be a nightmare. At my company, a recent iPhone operating system upgrade killed the account-authentication process for corporate e-mail. Unable to access their e-mail, many iPhone users went out and purchased BlackBerries because they didn't have time to wait for the fix.
How do you support this huge shift to smartphones and the accompanying rapid churn of models and platforms? How do you secure the connections to corporate servers? How do you protect the devices themselves? How do you safeguard your company from apps? What is going to happen when, inevitably, mobile operating systems start being targeted in earnest by the bad guys? What about the mixture of company-owned and personal devices?
When PCs were becoming serious business tools, IT managers let pundits, analysts and the media steer the conversation. This time, IT needs a seat at the table. Companies like RIM and Microsoft know how to play that game. But Apple and Google may not make IT issues a priority. It's up to IT to make sure they see the importance of it.
IT shops that start working out solutions to mobile problems will avoid the pitfalls. Clamping down on smartphones is not the way to go. You're not likely to thwart the will of your entire user base. Embrace the inevitable, but institute policies and processes that protect your enterprise. Becoming informed about how devices are being used is probably Step 1.
I'm interested in how different IT shops are handling this issue, so please drop me an e-mail and let me know how it's done at your company.
Scot Finnie is Computerworld's editor in chief. You can catch him on Twitter, where he tweets as @scotfinnie, or you can e-mail him at sfinnie@computerworld.com.
Read more about Smartphones in Computerworld's Smartphones Topic Center.


- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- What to Look For in Solutions For Mobile Device Management
- Managing an increasingly mobile workforce has become one of the most challenging - and important - responsibilities for IT departments. This paper examines...
- Tour Operator Uses BlackBerry Smartphone to Help Drive Sales
- Sending more than 22,000 high school and university students on trips abroad each year requires logistical prowess and constant communication. Dealing primarily with...
- Independent Guidelines for Enterprise Mobility
- With the ever accelerating adoption of mobile devices and applications in both the consumer world and the workplace, there is an increasing challenge...
- The BlackBerry PlayBook tablet's Good Bones
- Find out why the BlackBerry Tablet OS built from the advanced QNX® Neutrino® real-time operating system makes the BlackBerry PlayBook tablet the smart...
- Telecom and Network Infrastructure Company Improves Inventory Accuracy
- Expertech developed a custom in-house built BlackBerry application called Expertech Tool Room to provide near real-time inventory and tracking of their capitalized tools.... All Smartphones White Papers
- The Office of Tomorrow with BlackBerry
- Curious about the office of the future and how to prepare with BlackBerry solutions? This session discusses the office needs of tomorrow and...
- The Changing Role of Tablets in the Enterprise
- Do you understand all the capabilities and potential of the BlackBerry PlayBook tablet? BlackBerry® PlayBook™ tablet can help enterprises do business differently.
This webcast... - PlayBook Video about two Grade 6 classrooms that are using PlayBook tablets
- RIM recently worked with Park Manor Public School in Elmira, ON to integrate BlackBerry PlayBook tablets in two Grade 6 classrooms. The project...
- Introducing BlackBerry(R) Mobile Fusion - the evolution of Enterprise Mobility
- The landscape of the BlackBerry Enterprise portfolio is evolving to provide more function, more control and more possibilities to meet the needs of...
- Enterprise Ready Tablet Security
- Learn more about the design philosophy that drives all of the security features engineered into the BlackBerry® solution.
Hear how this philosophy drove the...
All Smartphones Webcasts
Prepaid service has started to transform from a source of cheap, bottom-of-the-barrel phones into a viable outlet for compelling smartphones. Read more...