Companies continue investing in social media
Computerworld - Despite tight budgets, companies are continuing to support the social networking activities they've recently established. In a Deloitte LLP survey of 400 companies, 94% of the respondents said that they plan to maintain or increase their investments in social media tools and online communities, while only 6% said they plan to decrease such investments.
Businesses use metrics such as the number of active users and how many people post or comment to gauge the success of their social networking efforts. But Deloitte said they should consider other measures, too, such as increases in search engine rankings and referral links on other Web sites.
The study found that as social media efforts mature, companies are turning their attention to "lurkers" -- people who observe a community but don't participate. Twenty percent of the respondents said that their companies have set up formal "ambassador" programs, which give lurkers special treatment to encourage them to become more active.
social networking
Additional Resources



White Papers & Webcasts
Southern Company
Download Now
Aligning IT to Business: The Rising Importance of Application Delivery Networks
Application Delivery Networking (ADN) will play a vital role in helping enterprises incorporate strategic technologies to achieve business initiatives.
Defending Against the Storm
Download Now
Mitigate Risk, Lower Costs and Improve Network Efficiency
Create a stable IP network that not only meets today's challenges, but is flexible enough to also meet future demands.
Share our Strength
Download Now
Preparing Your Business Services for the Future
Would you trust your network monitoring tools enough to know when something is truly halting a business service?
IPAM: Slashing Network Costs
Slashing Network Costs by Consolidating and Automating Core Network Services
Essential Archive Requirements for E-Discovery
Register Now!
Horror stories: Managing IT Across Multiple Locations
How one extra sharp IT manager eliminates daily agony, hassle and repetition.
Computerworld Reports
Disaster Recovery & Cost Savings Zone
Thousands of customers world-wide have turned to virtualization solutions from Riverbed as a way to reduce costs.
