Computerworld - After weeks of speculation, Microsoft Corp. CEO Steve Ballmer last week took the wraps off the company's new search site, called Bing, at The Wall Street Journal's All Things Digital conference in Carlsbad, Calif.
The long-awaited upgrade to Live Search comes with a phalanx of related services, such as Bing Travel, Bing Cashback and Bing Maps for Enterprise. Paired with the company's legendary marketing muscle, those services should help Microsoft take on search behemoth Google Inc., analysts said.
Microsoft officials called the new offering, code-named Kumo, a "decision engine" designed to help people search the Web more intelligently and to simplify everyday tasks such as getting directions. The tool also makes it easier for users to organize search results according to their preferences, they said.
"Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people to use the information they find," Ballmer said.
"Microsoft has really trailed miserably the Google success in the search space," said Hadley Reynolds, an analyst at IDC. "They're taking on changing people's expectations about what using search should be." The Bing user interface alone is enough to make a lot of people take notice, he added.
But Stephen Arnold, president of Arnold Information Technology in Harrods Creek, Ky., said that Microsoft should have done more to differentiate Bing from Google's search technology.
"You just can't do something as good or a little better than Google," Arnold said. Microsoft should have extended the technology to support "fundamentally new queries: How authoritative is a person? Who touched a document or changed it? How much can I trust this answer? Next-generation search will allow that type of processing. does not."
The analysts agreed that Google has been preparing for a push by competitors like Microsoft and Yahoo Inc., or from well-regarded new technologies like the WolframAlpha fact engine unveiled in mid-May.
"Google has been adding enhancements and constantly adjusting things in the background," Reynolds said.
- Yahoo can't stall Bing rollout in Taiwan, Hong Kong
- Google keeps Bing, Yahoo at bay in search business
- Google updates Google Now, makes it more prominent on phones
- Yahoo to focus on search -- and Google
- Microsoft's Bing counters Google with Yelp partnership
- Mozilla dumps Yandex as default search for Russian Firefox
- Google aims to make search smarter, easier
- Microsoft Bing goes social in search war with Google
- Facebook tries to out-Google Google with new search tool
- Google, Microsoft each seek search 'game changer'
Read more about Networking in Computerworld's Networking Topic Center.
- Virtually Delivered High Performance 3D Graphics "A picture is worth a thousand words." That old phrase is as true today as it ever was. Pictures (i.e., those with heavy...
- Who does NSS Labs "Recommend" for NGFW? In 2012, NSS Labs found that most available NGFW solutions "fell short in performance and security effectiveness." In 2013 NSS Labs noted "marked...
- CIOs Deliver Productivity Breakthroughs with Intelligent Digital Signage Retailers have long recognized the influence that digital signage provides over a shopper's point-of-purchase decision making process.
- Improving Business Value of WAN Optimization Want to achieve faster ROI with WAN optimization? Read the latest IDC report and discover how you can cut IT costs without compromising...
- Live Webcast IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency...
- What should I look for in a Next Generation Firewall? SANS Provides Guidance With so many vendors claiming to have a Next Generation Firewall (NGFW), it can be difficult to tell what makes each one different....
- IBM FlashSystem V840: Leveraging Software-Defined Flash to Drive Your Business With end-to-end, tightly integrated functionality and super-fast flash technology, products like IBM FlashSystem V840 Enterprise Performance Solution empower businesses to leverage the efficiency... All Networking White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!