Google's Chrome: Don't bet your enterprise on it
Chrome may look like a consumer-level browser, but Preston Gralla says Google has its eye on the enterprise.
Computerworld - Think that Google's much-ballyhooed new Web browser, Chrome, is aimed at helping people surf the Web? Think again.
The browser instead takes dead aim at Microsoft Office and Microsoft Exchange. If Google has its way, your enterprise will use Chrome as a platform for Web-based applications from Google. You'll abandon Office, Outlook and others, and you'll bid Microsoft goodbye.
Any surfing you do with it, from Google's point of view, is pure gravy.
Even though the world has greeted Chrome as a consumer-level browser, Google didn't conceive of it that way. In a blog post on the company's Web site, Sundar Pichai, vice president of product management, and Linus Upson, engineering director, made no bones about what Google wanted to do when it designed Chrome:
"We realized that the Web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for Web pages and applications, and that's what we set out to build."
To that end, Chrome is the first browser built from the ground up for a world in which the browser is an enterprise front end for Web-based applications and services such as Google Docs and Gmail.
Chrome even includes features that make it appear as if Web-based applications are really software running on your own PC. You can create desktop shortcuts to Web applications that, when double-clicked on, run in a special window that has no browser controls -- no tabs, buttons or address bar. All you see is the application itself, as if it were a desktop application.
Google hopes that once enterprises use Chrome as a platform, they will abandon desktop-based applications for Web-based ones and desert Microsoft Office and Exchange for Google Docs and Gmail.
So it's clear that with Chrome, Google is selling a proposition: Give up Microsoft for Google. But should you buy?
The answer is not yet, not by a long shot.
Chrome itself is still an early beta product. Given Google's tendency to keep its software and services in beta for years -- Gmail is still in beta, and it was launched in 2004 -- don't expect it to come out of beta for a while.
- Google reverses field, promises to restore Chrome's scrollbar arrows
- Update: Google ships Chrome 33, patches 28 bugs
- Mozilla's top exec defends in-Firefox ads, revenue search
- Mozilla taps in-Firefox ads as it searches for more revenue
- Mozilla ships Metro Firefox beta for Windows 8
- Mozilla defers Firefox's new 'Australis' UI to April
- Mozilla resets Metro Firefox ship date to mid-March
- Mozilla ships Firefox 26 with opening click-to-play move
- Mozilla banked $274M in '12 from Google-Firefox search deal
- Google trumpets Chrome's SPDY gains
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- The Critical Role of Support in Your Enterprise Mobility Management Strategy Most business leaders underestimate the importance of tech support when they choose an EMM solution. Here's what to put on your checklist.
- Separating Work and Personal at the Platform Level: How BlackBerry Balance Works BlackBerry® Balance™ separates work from personal on the same mobile device, right at a platform level. Find out how it can work for...
- Live Webcast Best Practices for the Hyperconverged Enterprise Network To the Age of Constant Connectivity and Information overload
- Getting Ready for BlackBerry Enterprise Service 10.2 Find out how BlackBerry® Enterprise Service 10 helps organizations address the full spectrum of EMM challenges, while balancing the needs of both the...
- Containerization Options: How to Choose the Best DLP Solution for Your Organization This webcast outlines a framework for making the right choice when it comes to containerization approaches, along with the pros and cons of... All Networking White Papers | Webcasts