Analysis: Paid search results often not worth the click
Sometimes they include links to spyware or shady companies.
IDG News Service - Microsoft Corp. doesn't think much of Secure Computer LLC. It says that the company and its partners have "exploited computer users" and that Secure Computer's antispyware product is of "questionable effectiveness." Last week, it went so far as to join forces with the Washington state attorney general and sue the White Plains, N.Y.-based company over its business practices.
And yet, more than a week after the lawsuits were filed, Microsoft is still running ads for the company's Spyware Cleaner software on its MSN Web site. Why? Welcome to the murky world of paid search, where the ads that pop up can lead to big money for the search companies -- and big headaches for unsuspecting users.
Richard Smith found out about the dangers of sponsored search links last December, after his wife, Faina, did a Google search for the term "Stowe Weather," looking to find the latest weather conditions in Vermont. A sponsored link took her to a page that appeared to provide weather reports, but was in fact "a drive-by download page in disguise," according to Smith, an Internet security consultant based in Boston.
After Faina complained that her Internet Explorer links toolbar had vanished, Smith examined the computer and found that she had unwittingly installed an invasive piece of software called WeatherStudio, which is produced by Miva Inc., a Fort Myers, Fla.-based online marketing company.
"It looked pretty deceptive to me," Smith said. "My wife was looking for weather up in Stowe, Vt., and it kept seeming to imply that you would get weather information by just clicking a couple of things. But when you read the details, what it was really saying was you were getting some software."
The software came from a weather search, but three other search terms are also especially attractive to dodgy search marketers: "spyware," "smileys" and "screen savers."
A Google search for "spyware," turns up more than 100 paid results. Searching for "spyware cleaner" on MSN's search engine turns up a paid link that takes the user to Secure Computer's site, where Web users are told that the product is "not available for download or sale until further notice." Secure Computer has acknowledged that there are problems with Spyware Cleaner, and it pulled the product from the market shortly after being sued last week.
The practice of unsavory spyware advertising is particularly troubling, because it often catches consumers at a vulnerable time, as they desperately look for a way to fix their infected computers.
"They're confused and in some cases frightened," said Eric Howes, director of malware research at antispyware
- 15 Non-Certified IT Skills Growing in Demand
- How 19 Tech Titans Target Healthcare
- Twitter Suffering From Growing Pains (and Facebook Comparisons)
- Agile Comes to Data Integration
- Slideshow: 7 security mistakes people make with their mobile device
- iOS vs. Android: Which is more secure?
- 11 sure signs you've been hacked
- HP HAVEn: See the big picture in Big Data HP HAVEn is the industry's first comprehensive, scalable, open, and secure platform for Big Data. Enterprises are drowning in a sea of data...
- What Datapipe customers need to know about the new PCI DSS 3.0 compliance standard This handy quick reference outlines what PCI DSS 3.0 is, who needs to be compliant and how Alert Logic solutions address the new...
- The 12 PCI DSS 3.0 requirements addressed by Peer 1 Hosting This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the...
- Defense Throughout the Vulnerability Life Cycle This whitepaper provides insight into how to leverage threat and log management technologies to protect your IT assets throughout their vulnerability life cycle.
- Live Webcast Best Practices for the Hyperconverged Enterprise Network To the Age of Constant Connectivity and Information overload
- Live Webcast On-demand webinar: "Mobility Mayhem: Balancing BYOD with Enterprise Security" Check out this on-demand webinar to hear Sophos senior security expert John Shier deep dive into how BYOD impacts your enterprise security strategy...
- Live Webcast Endpoint Backup & Restore: Protect Everyone, Everywhere Arek Sokol from the bleeding-edge IT team at Genentech/Roche explains how he leverages cross-platform enterprise endpoint backup in the public cloud as part...
- Data Protection and Disaster Recovery with iSCSI and VMware Get this on demand webcast now
- Meg Whitman presents Unlocking IT with Big Data During this Web Event you will hear Meg Whitman, President and CEO, HP discuss HAVEn - the #1 Big Data platform, as well...