Sidebar: 10 Traps to Avoid

By Mary K. Pratt

October 10, 2005 12:00 PM ET

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Computerworld - 1. Don't present initiatives as IT projects. Instead, they're business initiatives that leverage technology.
2. Don't skimp on research. Know the technology, the problems it can solve and its limits.
3. Don't speak in tech terms. Use the language of the business.
4. Don't present only best-case scenarios. Understand and explain the worst-case scenarios, too.
5. Don't overlook peripheral costs. Activities like training need to be taken into account.
6. Don't forget to detail a project's expected disruption to regular operations.
7. Don't ignore nonfinancial benefits.
8. Don't go it alone. Get executives from other departments to support your case.
9. Don't overanalyze. It can lead to analysis paralysis.
10. Don't underestimate the power of enthusiasm when pitching your project.

Read more about management in Computerworld's Management Knowledge Center.

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