Q&A: VMware's president looks at the competitive landscape
'We are going to continue moving our stuff forward,' says Diane Greene
Computerworld - VMware Inc. has dominated the virtualization market for some time. But the company is scrambling to stay ahead of an increasingly competitive landscape that includes Microsoft Corp. and Linux vendors. In an interview with Computerworld, VMware President Diane Greene talked about how working with the open-source community could help her company stay ahead.
Where would you like to see improvement, or new direction, in your core technology, ESX? We're looking forward to having our core technology go out with the VT [Intel Corp.'s Virtualization Technology] and Pacifica [from Advanced Micro Devices Inc.].
What will Pacifica and VT technology do for your virtualization technology? It will reduce the [performance] overhead of CPU virtualization. They will make the CPU virtualization run even better, thus opening up the market even more.
As Microsoft and Linux vendors start shipping virtualization within their products, how are you going to keep your customers from switching? We are working well with the open-source community. We see ourselves as complementary in working together. We have a pretty phenomenal track record of bringing out major new functionality on a regular basis. And we have a very big road map of more things to do along that way. We are going to continue moving our stuff forward. We are going to continue our partnerships with the community at large. We announced this community source [program] to allow our partners to participate more fully, and we have resell arrangements with all the x86 hardware vendors. ... Customers are going to have the broadest array of choice and flexibility.
People wonder whether Microsoft will have the an impact on VMware similar to what happened to Netscape in the browser battle. Are there any lessons learned in what happened to Netscape? We see some differences between us and Netscape. One, the technology involved is much deeper. There's a lot more complexity and robustness requirements on it as well. No one cared if a browser crashed. And we have very strong partnerships with the hardware community, which Netscape was not able to do. We continually try to work with Microsoft because we think we are bringing them a lot of value. We're helping move Windows into the data center, which we think is a very good thing for them.
What are you trying to do with the open-source community? We are making sure that Linux runs really well with our products. And we regularly contribute to the open-source community, too.
While XenSource has not yet released a product, do you see them as a potential competitor? I



- Excel 2010 Cheat Sheet
- Register for this Computerworld Insider Cheat Sheet and gain access to hundreds of premium content articles, guides, product reviews and more.
- Forrester Total Economic Impact (TEI) Case Study - Oracle
- In this paper, Forrester Consulting examines the total economic impact and potential return on investment (ROI) realized by three Enterprise organizations as they...
- The Hidden Truth About Virtualizing Business-Critical Applications
- This IDG whitepaper highlights key findings based on the Quickpoll Survey conducted with more than 300 Enterprise and Commercial IT decision makers worldwide...
- Top 10 Myths About Virtualizing Business-Critical Applications
- Even though virtualization has brought positive change to enterprise IT over the last decade, some skepticism remains about how valuable virtualization can be...
- Enterprise Java Applications on VMware: Unix to Linux Migration Guide
- This guide focuses on key considerations for IT Architects who are in the process of migrating Java applications from UNIX to Linux as...
- Virtualizing Tier 1 Applications: A Critical Step on the Journey Toward the Private Cloud
- This IDC white paper explains how much of the Enterprise IT community is at a crossroads in extending their journey to the private... All Applications White Papers
- Live Webcast
Banish Poor Application Performance: Eliminate Business Disruptions, Increase End User Productivity - End User Experience, 30-Min Webinar
Wed. Feb. 22nd ~ 11 AM ET
Are you ready to gain the proactive ability to rapidly respond... - Apps QuickStart Series Part 2: Designing and Deploying SQL Server on VMware vSphere
- Download this webcast to learn about the design considerations for virtualizing SQL workloads, performance and scalability information and high-availability options, as well as...
- Apps QuickStart Series Part 1: Designing and Deploying Exchange 2010 on VMware vSphere
- Download this webcast to learn the virtual hardware design considerations for Exchange 2010, deployment using the building block approach, options for high-availability and...
- Virtualize Business-Critical Applications with Confidence
- Virtualizing business-critical applications has become a key focus for organizations as they move along their virtualization journey. With the launch of VMware vSphere®...
- Discover the Benefits of Virtualization for Federal Applications
- Want to say goodbye to missed SLAs? VMware can help you virtualize mission-critical applications such as Oracle, MS Exchange and SharePoint to achieve...
- Reduce Application Lifecycle Management Costs with VMware ThinApp
- Traditional desktop application deployment and management is a time-consuming and costly endeavor for IT. From development to deployment, including help desk support, the... All Applications Webcasts