Vignette CEO Says ECM Has Become a Strategic Priority
Computerworld - Corporate executives are looking hard to find new ways to draw on customer and market data to increase revenue and strengthen customer loyalty and for ways to ensure compliance with growing regulatory requirements. In an interview with Computerworld, Thomas Hogan, president and CEO of Vignette Corp., an enterprise content management software maker in Austin, said such needs have led to a significant increase in demand for ECM software.
Thomas Hogan, president and CEO of Vignette Corp.
Enterprise content management has gone from a category of interest to a state today where I'd describe it as a strategic priority. It's being driven by two fundamental business catalysts: "What do I need to do to render greater value, either in terms of greater revenues, stronger loyalty, etc.?" The second driver that's not part of the profit/expense dynamic is the compliance-driven need to understand information flow within the enterprise. It's not just [the Sarbanes-Oxley Act]; it transcends the industry. An easy example to cite is HIPAA in the health care industry.
What are some steps that Vignette has taken to reposition itself to take advantage of some new applications for ECM tools? I took the job as CEO in the summer of 2002. At the time, we were predominantly a Web content management company, a good place to be ... during the dot-com boom. But we recognized that that phase would quickly pass and there would be a greater focus on how you would leverage information to drive your business. You've got to be able to manage all forms of content, including structured content in a classical relational database. And you need to be able to contemplate and manage unstructured content, like audio, video, HTML, text, etc. That fueled our acquisition of Tower Technology about 18 months ago. Having the knowledge and control of the information is important. If your employees, business partners or customers can't access the information at a time or place that's convenient to them, and if you don't have a filtering mechanism so they can either shop, purchase or perform their duties as an employee, then who cares? We can't just deliver information; we have to make it contextual.
How can ECM tools help IT address regulatory compliance? There's this concept of sustainable compliance. If you back up the hands of time a few years, Enron hits -- everyone gets into mass panic. So whathappened is a cottage industry was formed to build front-end compliance solutions that external auditors or compliance officers thought were pretty sexy. Fifteen or so firms experienced hypergrowth. A bunch of big companies like Vignette had to certify compliance with [Sarbanes-Oxley] by the end of '04. My belief is that [companies] got certified, made it through the year and took a deep breath.
As they look to '06 and beyond, people are asking questions like, "How can I automate that workflow to ensure the accuracy of what's been reported?" This is starting now and will occur in a wave of spending in '06. It may peak in '07, but it's certainly not happening in '05.
Read more about Business Intelligence/Analytics in Computerworld's Business Intelligence/Analytics Topic Center.
- Operationalizing the Buzz: Big Data 2013 The 2013 EMA/9sight Big Data research surveyed 259 business and technology stakeholders around the world.
- The Big Data Security Analytics Era Is Here New security risks and old security challenges often overwhelm legacy security controls and analytical tools.
- Building an Intelligence-Driven Security Operations Center The openness of today's networks and the growing sophistication of advanced threats make it almost impossible to prevent cyber attacks and intrusions.
- Seattle Children's Accelerates Citrix Login Times by 500% with Cross-Tier Insight Seattle Children's is a leading research hospital with a large and growing Citrix XenDesktop deployment. With ExtraHop, the IT team at Seattle Children's...
- Charting Your Analytical Future - "Making predictive analytics part of your business processes" Webinar This session will show how predictive analytics can be used throughout the organization by anyone looking for answers and how organizations can make...
- Capturing Data in Motion: Delivering Real-Time Insight from Data Streams This webcast will help organizations of all types and sizes learn about a technology and business strategy for tapping into the wealth of... All Business Intelligence/Analytics White Papers | Webcasts
Our new bimonthly Internet of Things newsletter helps you keep pace with the rapidly evolving technologies, trends and developments related to the IoT. Subscribe now and stay up to date!