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Research firm: Salesforce.com CRM rollout at Cisco stalled

The implementation is now set for completion next March

June 30, 2005 12:00 PM ET

Computerworld - What once looked to be a marquee deployment of hosted CRM software at Cisco Systems Inc. is now the subject of a damning report from a research firm that says the project has stalled.
In a note published on June 22, analysts from JMP Securities LLC suggested that a deployment of CRM software from San Francisco-based Salesforce.com Inc. had been temporarily delayed. Salesforce.com signed a deal with Cisco during the second half of 2004 that called for an initial rollout of up to 2,000 seats and a later installation of as many as 10,000 seats by June 2005, according to the JMP Securities report.
But end-user resistance and integration challenges forced the deal to be renegotiated so that the rollout is staggered. Completion is now set for March 2006.
So far, according to JMP, only 1,000 live seats are in place, and Cisco is due to review the deployment.
The JMP analysts said their "due diligence" suggests Cisco's end users have been slow to embrace the system because it doesn't support desirable sales tools such as territory management, advanced account hierarchies and forecasting. IT staff at Cisco are also struggling to link the Salesforce.com software with those tools and are questioning the wisdom of relying so heavily on a customized hosted application.
The company is also coping with more issues than expected regarding change management and training, requiring Cisco to throw more resources at the effort. As a result, sales personnel are reverting to using existing nonhosted CRM software, which is still accessible.
"Last," said the note, "we believe that executive support for the Salesforce.com service may be waning due to some changes in the business operations leadership as well as a sense among the sales leadership that it's not worth rocking the sales operations for a new software vendor."
Cisco was mum about the note, stating only: "As a general policy, Cisco doesn't comment on our relationships with vendors."
For its part, Salesforce.com declined to comment on any of the particulars of the report, but offered the following statement: "Salesforce.com has consistently been ranked at the top of the class as at it relates to customer satisfaction, and we'll continue to work hard with Cisco and all of our other customers to ensure that remains the case."
Another analyst raised questions about Salesforce.com's ability to support deployments of 2,000 seats or more, even if the vendor was successful at delivering rapid rollouts and return on investment at small and midsize companies. "There's nothing wrong with the platform, but it's



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