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Apple: Here to Stay

By Don Tennant
March 7, 2005 12:00 PM ET

Computerworld - Nearly a decade ago, just a few months after Microsoft shipped Windows 95, I asked Bill Gates if it was a conscious decision in the development of that product to give Windows more of a Mac look and feel. Of course I knew he'd say it wasn't, but I couldn't resist asking.
"There was no goal even to compete with Macintosh," Gates proclaimed. "We don't even think of Macintosh as a competitor."
That was a crock, so I pressed the issue a little. I asked him how he accounted for the widespread perception that Windows 95 looked a lot like Mac 88, and whether the similarity was just a coincidence. I didn't expect a sobbing confession of mimicry, but I thought it would be cool to see how he'd respond. Surprisingly enough, Gates shifted gears and became more forthcoming.
"Some of the things in Windows 95 the Mac had earlier," he acknowledged, citing long file names, plug-and-play capabilities and built-in peer-to-peer networking. You know that had to be tough for him, so when he proclaimed that "there's a ton of things even in Windows 3.1 that the Mac doesn't have, that someday they'll probably add to their system, too," I didn't have the heart to call him on it when he didn't cite any examples.
That exchange with Gates came to mind after I read the "Giants in Jeopardy" story, part of our special report on the future of IT. I found it striking that the IT visionaries who foresee a decline in Microsoft's dominance due to threats like Linux and Google never mentioned Apple Computer.
Long before Linux became a thorn in Microsoft's side, Apple was a full-fledged pain in the company's you-know-what. On the one hand, it was in Microsoft's best interest for Apple to be successful, since software for the Mac has long been a huge business for Microsoft. That, in fact, is why Microsoft invested $150 million in Apple two years after the launch of Windows 95.
On the other hand, Microsoft had to deal with the abhorrence of being perceived as a technology follower, playing catch-up to the operating-system strides that Apple was making. That the best technology doesn't always win is a truth of life to which Microsoft owes much of its success, and Apple's technology never really bruised much more than the egos of Microsoft's executives. Still, it's interesting that Apple has become so completely marginalized in some quarters that it's no longer even part of the discussion of a future world order in which Microsoft is seen as



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