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MDM morphs into mobile apps management

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While keeping tabs on mobile devices is critical to any modern business strategy, keeping track of how to manage those devices, and the data on them, is becoming more complex.

mobile device management 1

While managing mobile devices is critical to any modern business strategy, keeping track of company-owned phones or tablets -- or turning to mobile device management (MDM) software to keep them secure -- is harder than it looks.

Most employees prefer owning their own mobile devices, and companies have to keep those smartphones and tablets secure. So companies spend money on enterprise mobility management (EMM) software, then wind up needing licenses for far fewer  workers than they expected.

What's a company to do?

Turn to a more targeted mobile applications management-only (MAM) strategy. It locks down enterprise applications and the data associated with them, not the devices themselves. That makes it easier for workers to be productive -- with the devices they already have -- while also ensuring that corporate data and sensitive information remains protected.

By managing the apps rather than the hardware, companies can still wipe corporate data and email if a device is lost or stolen, while leaving personal stuff intact.

Even as companies look to new EMM strategies, the arrival of Windows 10 in 2015 added a new wrinkle: The OS comes with its own set of EMM tools, based on Microsoft's InTune protocol. And while they're useful -- especially for companies with more recent Windows deployments -- they're not necessarily the complete answer.

These stories should help IT admins charged with keeping track of mobile devices figure out their strategy.

Stories in this package include:

*Why mobile apps management trumps a traditional BYOD strategy

*How Windows 10 changes enterprise mobility management

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