Wi-Fi emerges as emergency communications alternative in Fla.
Some cellular carriers are still struggling with power outages
August 19, 2004 12:00 PM ETComputerworld -
Public access Wi-Fi hot spots have become a key communications alternative in Florida in the wake of Hurricane Charley, with the local franchisee of Panera Bread Co. reporting a 50% increase in traffic for the free Wi-Fi service it offers in 34 outlets in the state.
John Wetzel, director of operations at Covelli Family LLP, a unit of Covelli Enterprises Inc. in Warren, Ohio, said he believes that roughly 70% of the Wi-Fi users at Panera Bread outlets in Florida are using the free Internet connections to do business. Covelli Enterprises is the Florida franchisee of Richmond Heights, Mo.-based Panera Bread,
"We have people holding business meetings in our stores" Wetzel said, pointing to the loss of electricity that has crippled many businesses throughout the state. Six days after Hurricane Charley roared throughout Florida, close to a half-million people still lack power, and nearly 100,000 people don't have phone service.
People looking for Internet connections are also seeking out independent Wi-Fi hot spot operators. Lee Lorenzo, general manager of the Village Inn in Winter Park, a suburb of Orlando, said her restaurant had its power turned on today, and she has already fielded several calls from people wanting to know if the Wi-Fi service was operational. Another four customers in the restaurant were already using the Wi-Fi connection.
Nate Williams, an event planner, said he had just finished a three-hour Internet session in the Village Inn, the first time he had been able to log onto the Internet in close to a week. Williams, a self-described regular at the restaurant, said the Village Inn provided him with everything he needed in posthurricane Florida -- an Internet connection, food, power and an air conditioned environment to help beat the 88-degree temperature and high humidity.
Lorenzo didn't know the speed of the Village Inn's Internet connection, but Williams said "it is pretty good. ... I surfed all over the Net, checked e-mail and listened to Internet radio." Even in normal times, Williams said, the free Wi-Fi service at the Village Inn boosts the restaurant's business. "They do more business here because of the free Wi-Fi," he said.
Wetzel agreed, saying "free Wi-Fi brings in more people than paid [wireless service]." He said Panera and Covelli have few concerns about Wi-Fi freeloaders, because "people flock to crowded restaurants because of the energy."
The Cafe Dufrain in Tampa saw a boost in use of its free Wi-Fi service last Thursday, as tourists and residents prepared to evacuate ahead of the hurricane, said Andrew Bonnemort, the
Additional Resources


White Papers & Webcasts
ESG Lab Field Audit
Many companies have successfully implemented Riverbed WAN optimization solutions within their Cisco networks. This ESG Lab Field Audit document explores the success that...
Usability Is Everything
Learn what sets Workday's HR and Payroll solutions apart from the competition....
Realizing Rapid ROI Through Mobility
Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings....
The Value of Real SaaS at Workday
Cost savings, speed to value, and innovation brought to the enterprise by Workday's software-as-a-service solutions for HR and Payroll....
SIP Trunking Is Key to Accelerating Unified Communications Deployments
Companies today are undergoing a significant transformation to a more global Anywhere Enterprise™. Unified communications (UC) is a crucial component in this evolution...
SaaS at Flextronics, Inc.
Dave Smoley, CIO of Flextronics, discusses the real value of software-as-a-service and why he chose Workday for his HR solution....
Seamless Communications: Simplicity, Efficiency, and Transparency Achieved Through Integrated Wireline and Wireless Services
This IDC White Paper provides analysis of the convergence between wireline and wireless technologies and the opportunities this evolution offers to enterprises looking...
Why Compliance Pays
This OnDemand webcast explores the relationship that firms with best compliance records have higher revenue, greater customer retention, lower financial losses from data...
Try Fluke Networks' EtherScope Analyzer on your network FREE
Quickly solve the wide range of problems you encounter - 10, 100 and Gigabit, twisted pair and optical fiber, LAN or wireless LAN....
Agile Enterprise Content Management (ECM) for Rapid ROI
Find out how combining ECM and BPM will help adress issues about content rich business processes....
Subscribe to Computerworld
