User demand for enterprise mobility management (EMM) software continues to grow -- and vendors keep consolidating -- so prices are rising and buyers don't have much power at the negotiating table, according to analysts at IBISWorld Inc.
In a recent report, the procurement experts say that prices for EMM software rose 1.9% in the past three years and will continue to rise by 1.6% through 2019. Prices for individual products vary widely, but on average, the benchmark price for EMM software is $71.10 per device per user, the IBISWorld report says. The EMM vendors -- such as Microsoft, VMware, MobileIron and Good Technology -- typically have "generous" profit margins, although they also have high advertising costs, the report says.
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