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Email Migration Options – From Good to Great

Why BlackBerry’s Good collaboration suite no longer makes sense for the enterprise

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In organizations’ ongoing quest to become highly mobile enterprises, it’s become clear that Good – BlackBerry’s enterprise mobility platform – just isn’t good enough. As BlackBerry transitions customers from Good for Enterprise to Good Work, customers may want to rethink their options for mobile productivity solutions.

While Good Work is considered a highly secure email app, users have criticized Good Work for poor email and calendar syncing and for being a resource hog, among other drawbacks. The Good suite also raises questions around reinvesting in BlackBerry, which recently announced it was exiting the handset business. In today’s consumerized world, users have a stronger influence on technology choices and no business can afford to tie itself to resource-heavy, high-risk solutions that users dislike.

With email and collaboration apps especially, user satisfaction hinges heavily on ease of use to accomplish desirable tasks. Mobile moments are usually no more than a minute long and users want to take care of their tasks with a few quick actions or finger swipes – for example, scheduling a meeting or flagging an email in the “to-do” folder. The desire to stay on top of their inbox and quickly manage incoming messages applies to all types of email users – regardless of whether they are a piler, filer, or purger.

Of course, ease of use can’t come at the expense of enterprise-grade security. Productivity apps require end-to-end protection of data at rest and in transit through advanced encryption. Likewise, data leakage protection and the ability to protect personal privacy are critical qualities of any email and collaboration investment.

Today’s popular offerings also include flexible deployment capabilities– e.g., cloud, on-premise or hybrid availability. Cloud-based platforms in particular not only improve operational efficiency for IT but also enable seamless and secure interactions with other enterprise-approved SaaS solutions such as content repositories (e.g., Box or Drive), further increasing the value and usability of email and collaboration tools.

Bottom line: There’s no reason to settle for Good when great options are readily available.

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