Think of what Uber has done to the taxi business, or what Airbnb is doing to the world of hotels. These are just a couple of high profile examples of a phenomenon called digital transformation which is shaking up every industry from automobiles to accounting.
Digital transformation is the method by which technology improves a business process or boosts performance. However, the reality of digital transformation is much more powerful than that definition would suggest. Today, digital transformation is all about the idea of disruption and the leading role that technology is taking in modern business.
It’s easy to spot the big enterprises that are being transformed by technology (who uses a travel agent these days?), but SMBs are wise to consider how their industries may soon be disrupted as well. Who would have predicted 20 years ago that a local restaurant chain could become reliant on services like OpenTable to manage reservations? And if that chain fails to utilize social media outlets like Yelp and Facebook, it will quickly suffer the consequences in lost business. For a family establishment that just aims to stay afloat, one social-media-savvy server (or an intern) could keep abreast of such tasks. But a growing business needs to approach these opportunities more seriously, perhaps employing a professional social media manager or even a team.
Likewise, a landscaping company may find that a site like Angie’s List crucial for bringing in new business. On the back end they may deploy a cloud-based CRM tool to maintain the client database, GPS tracking to monitor employees and vehicles, and scheduling and payroll software to keep everyone accountable. For daily supplies and equipment orders, a competitive organization may find it necessary to engage an online partner network and distribution service. Businesses like these are finding that their customers just won’t wait an extra couple of days for the orders to come in and the work to get started. They’ll go to the competition, who can provide instant responses, send email or text confirmation, and facilitate next day service.
Digital transformation takes many forms, and it doesn’t always mean relying on a web service to simplify or automate something we used to do offline. Consider printing technology. Despite the increasing use of digital documents, printing remains a crucial part of even the smallest of businesses, and it too is being rapidly disrupted.
The latest reinvention of printing can be seen in HP’s PageWide technology. HP PageWide’s revolutionary, transformative printhead design changes the game in the name of improved performance. In a traditional ink printer, the printhead moves back and forth across the page; a slow and wasteful process. With HP PageWide, the printhead spans the entire width of the page, reducing the number of moving parts and greatly improving print speed and performance.
If you’re in food service or landscaping, you may not think of printing as the lifeblood of your business – but it is probably something you still do every single day. A slow printer is no excuse for being left behind in an era of rampant digital transformation. For businesses seeking advanced printing solutions, only HP PageWide printers can deliver the fastest speeds, affordable color printing, and at a surprisingly lower cost than expected. It all adds up to best-in-class total cost of ownership.