At first glance we thought this was a bed/mattress designed specifically for the IT professional, but then realized that we read “it” as “IT” after years of conditioning. However, there is some interesting technology in this system. The it bed is aimed at the first-time mattress buyer, but also has integrations with third-party health and fitness devices and apps, including Nest, Fitbit and Apple Health. These partnerships allow for information to be traded between the devices and the bed. For example, if your Fitbit says you had a rough workout, the bed can then adjust itself to a softer sleep number to help alleviate your sore muscles. If the bed detects that you’re sweating, the it bed contacts the Nest thermostat to increase the temperature.