How HDNA Technology Improves Productivity

The new line of HP PageWide office printers is powered by the biggest improvement in printhead technology in years.


The new line of HP PageWide office printers is powered by the biggest improvement in printhead technology in years. The secret sauce is called High Definition Nozzle Architecture, or HDNA, and it stands to considerably improve productivity in the office. 

The magic comes from a complete rethinking of how ink is transferred to the page. In a traditional printer, the printhead moves back and forth across the page, depositing ink line by line while slowly advancing the paper with the aid of a mechanical roller. 

HP Inc. took this idea and turned it on its head. HDNA printheads don’t move at all. Instead, they feature a printhead that is the same width as the page with tens of thousands of fixed nozzles spanning the entire printhead – a total of 2400 nozzles per inch of page width. With HDNA, only the page moves, quickly being fed through the printer as ink is deposited across the entire page all at once. The result: HDNA powers not just best-in-class print quality but also accelerated speeds. 

If your office prints any real volume – or occasionally finds itself scrambling to meet deadlines – you know that speed matters. With throughput as high as 75 pages per minute, HP PageWide printers reduce the typical print job to a matter of seconds. HP PageWide printers also excel at another key printing metric: first page out. While some printers can make users wait interminably before the first printed page emerges, HP PageWide printers are rated as fast as 6 seconds for the first black-only page and 6.5 seconds for the first color page.

All of that translates into less wasted time and higher productivity, with employees no longer having to wait at the printer for their print jobs to be completed; a problem that is compounded when multiple jobs are stacked up in the queue. Additionally, in multifunction-style HP PageWide printers, job concurrency lets one user can scan, copy, or fax while another is printing, further improving productivity by reducing wait times – and the need for redundant equipment.

And HDNA doesn’t just boost productivity in the form of better, raw sprint speeds. Improved color accuracy and print quality also reduces rework, and since finished prints are water-, smear-, fade-, and highlighter-resistant, users are less likely to have to print additional copies.

Finally, while HDNA sounds like a complex technology, HP PageWide printers boast a surprisingly simple design that reduces maintenance. With fewer replaceable parts than most lasers, HP PageWide printers are easier and faster to service, so even when normal wear and tear takes its toll over time in high-volume environments and upkeep is required, downtime is kept to a minimum.

A faster printer means higher productivity in your office – and HDNA technology is just one of the efficiency-minded features of HP’s revolutionary new printing category. For businesses seeking advanced printing solutions, only HP PageWide printers can deliver the fastest speeds, affordable color printing, and at a surprisingly lower cost than expected. It all adds up to best-in-class total cost of ownership.

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