Live blog: Apple's big iPhone 7 announcement as it happens

Find out what's happening as Apple launches the next generation of its best-selling iPhone

Apple, iPhone, iOS, iPhone 7, smartphones
Credit: Apple

Apple is about to launch the next generation iPhone, and while some pundits call it "boring," the rumors claim this will be the fastest and best featured smartphone yet with millions of people destined to get hold of it.

But will it still have a headphone jack? (The Magic 8-ball says no.)

Meanwhile, both Kantar Worldpanel and Strategy Analytics note the strength of iPhone 6/6S sales, with Apple's now old model becoming the bestselling smartphone model on the planet. How will Apple beat that?

To find out, be sure to bookmark this page and tune in here to catch the action as it happens, starting at 10 a.m. PT (1 p.m. ET).

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