Want a shiny Samsung Galaxy S7 but don't feel like shelling out big bucks?
By next year, you won't have to. Samsung is reportedly going to start refurbishing old smartphones to sell at a discounted rate to customers who want high-end products, but not at high-end prices. So what are the high-end details?
In IT Blogwatch we place a preorder.
What exactly is a refurbished smartphone? Se Young Lee and Miyoung Kim break the news:
Samsung...plans to launch a program to sell refurbished used versions of its premium smartphones as early as next year...The...smartphone maker will refurbish high-end phones returned...by users who signed up for one-year upgrade programs in...South Korea and the United States.
Samsung would...re-sell these phones at a lower price...refurbished phones typically are fitted with parts such as a new casing or battery...Selling used phones could help Samsung fend off lower-cost Chinese rivals.
Unfortunately, there is still a lot we don't know about the program. Alan F. reveals the lack of details:
The amount of the discount...was not revealed. Also unknown is the number of...handsets Sammy might offer, and the countries where such a program will be run. Typically, a used Samsung phone sells for 51% of its original price in the U.S...A used iPhone...will normally be priced at 69% of its original cost. That pricing might give Samsung a competitive advantage in the market for refurbished high-end phones.
Overall, does this strategy sound familiar? Turns out, Samsung wouldn't be the first high-end smartphone maker to embark on a program like this. Tyler Lee fills in the blanks:
Apple...has a refurbished program where customers can buy...products...officially refurbished by the company...Apple’s refurbished program has been pretty well-received.
[Samsung's] idea wouldn’t be too different from what Apple is offering...These smartphones will come from customers who have signed up for Samsung’s one-year upgrade program, meaning...the phones won’t be wasted and sitting somewhere collecting dust, which would also be great for the environment.
What is Samsung's goal here? Charlie Osborne reads between the lines:
While Samsung is enjoying the rewards of launching...premium devices, a refurbishment program could assist Samsung in tackling markets where cheaper devices are...popular -- or...the only ones which are affordable.
Samsung could, for example, focus on...emerging markets, such as China, India and Brazil. By offering discounted handsets in these countries -- where...often...premium smartphones are too expensive for the average consumer -- Samsung could boost sales and take on rival companies which offer local, cheap handsets.
So what do users think about this? Teomor cracks himself up:
But... Samsung phones ARE refurbished. LOL