Amazon shows off its Amazon One cargo plane

amazon one
Credit: Amazon

Amazon has painted its first Amazon Prime Air cargo delivery plane -- and everyone is really excited about it.

The cargo plane may be slightly bigger than the delivery drones the company recently rolled out in England, but Amazon has branded the first of what will be a fleet of airplanes to support one- and two-day shipping in the U.S. Amazon has actually had a few planes in operation for a while now, but the big news today is Amazon One's new paint job. 

In IT Blogwatch, we take to the skies.

So what exactly is the deal with these Amazon Prime Air cargo planes? And what is Amazon One? John Ribeiro shares the news:

Amazon...on Thursday unveiled Amazon One, the company’s first branded air cargo plane.
The Boeing one of 40 airplanes that the company has agreed to lease through air cargo partners Atlas Air and Air Transport Services Group and will be rolling out over the next couple of years.
Amazon currently has 11 dedicated airplanes flying for it...Amazon One the first in the fleet to be branded.

So what does it look like? According to Dan Frommer, it has a few Amazon logos:

The aircraft’s paint mostly white, with “Prime Air” on both sides, a blue bottom that leads up the fuselage into a stripe, and a dark gray tail with Amazon’s “smile” logo on it.
There is also an Amazon logo...on...the bottom -- to remind people...below which company they order paper towels and Kindles from.

Anything else we should know about Amazon Prime Air? Alan Boyle fills in the blanks:

The planes will mesh with Amazon’s network of 4,000 branded truck trailers, the...Amazon Flex delivery system, and the services provided by transportation partners...UPS and FedEx...Amazon’s main objectives are to streamline existing delivery operations and increase shipping capacity.
Each...Amazon...plane will be registered with a prime number, serving as a...reference to Amazon Prime. Amazon One’s tail registration number is N1997A -- which...also denotes the year Amazon went public.

Nice touch. But what is the e-commerce giant's end game here? Sarah Halzack has some insight:

Amazon says its planes and trucking trailers are...meant to help move goods from one Amazon warehouse to another...yet some...wonder if the buildup of planes, trucking power and drivers should be interpreted...that Amazon has more ambitious plans to take greater control of the delivery process.
UPS and FedEx...have thus far shrugged off the idea that Amazon intends to bypass them. Even if it did, FedEx...has said that no single customer accounts for more than 3 percent of its revenue...Whatever Amazon’s long game is on logistics, it is clear that it is looking to make a splash with the inaugural flight of Amazon the Seafair Air Show, an annual event near its headquarters in Seattle.
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