What it is: GOQii is a digital fitness coaching service that pairs with a wearable activity tracker, and it's designed to help you make sense of all the data your tracker collects. GOQii coaches are certified nutritionists, personal trainers and life coaches, and they aim to help you better understand your activity data, as well as use that data to make healthier choices, according to the developer.
Cool factor: The service includes a monthly call with a coach to review your data, and it lets you text message coaches from within the GOQii app. The service integrates with popular wearables from Fitbit, Jawbone, Google and Apple, so you can use it along with many different activity trackers.
Uncool factor: That name. It's also a little pricey, but the monthly fee includes a tracker.
Price and availability: Currently available for $29 a month.