This startup uses machine learning to turn your old enterprise apps into mobile ones

It takes 10 days or less, the company says, and doesn't involve writing any code

powwow mobile smartux

SmartUX promises to help create native mobile apps from any Web or Windows app.

Credit: PowWow Mobile

There's plenty of lip service paid to the need to mobile-enable the enterprise, but actually making that happen is more complicated. That's where PowWow Mobile hopes to help.

The startup on Wednesday launched SmartUX, a platform that taps machine learning to help companies turn their legacy Web and Windows apps into mobile-optimized ones without writing any code. Along the way, PowWow promises that it can save months of development time and more than 70 percent of development costs.

The platform's core tool is SmartUX Studio. Powered by machine learning, it begins by breaking down the legacy app into core components and listing them in a drag-and-drop menu. It also transforms the components into versions suitable for mobile devices while preserving all business rules, logic, and integrations. Users can then make selections from the menu to assemble a mobile version of the original software.

Going beyond an app's original features, SmartUX Studio lets users add commonly used mobile tools such as alerts and notifications, camera functionality, maps, fingerprint security, and near-field communications capabilities. It also offers what it calls "smart roaming," or the ability for app users to access the same session of a mobile app from different devices. 

The video below explains the transformation process in more detail.

Using SmartUX, any enterprise app can be transformed for mobile in 10 days or less, the company says. Multiple existing apps can also be combined into one.

PowWow’s SmartUX is compatible with any iOS, Android or HTML5-compatible device. It is deployed in the data center or cloud, while the resulting apps can be deployed via a mobile device management product or app store, with automatic updating. Now in beta, the platform will be available next month.

Also on Wednesday, PowWow announced $4.25 million in funding and several new executive hires, including former BMC Software CTO Kia Behnia as CEO.

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