New Windows 10 beta build 14332 introduces 'Quests for the Bug Bash'

Build 14332 has dozens of bug fixes, but most notably it introduces a geeky scavenger hunt known as the Bug Bash

New Windows 10 beta build 14332 introduces 'Quests for the Bug Bash'

Microsoft unleashed a new build yesterday, build 14332.1001.rs1_release.160422-1940. The new build comes on the heels of last Friday's 14328.rs1_release.160418-1609, and it contains dozens of bug fixes duly spelled out in detail in Gabe Aul's latest blog post.

Apparently there was a lot of stuff backed up waiting for the earlier build to clear.

Build 14332 has fixes for Bash on Windows and the command prompt -- proving it's never too late to fix the latest proxies for Linux or DOS. Cortana can now look inside your Office 365 emails, contacts, calendar entries, and files stored in OneDrive for Business and SharePoint -- which should make you feel warm and fuzzy. (A note in the blog post says this new feature is broken at the moment due to "server side issues.")

There's an improvement to Connected Standby that lets you manually choose individual apps to run during Connected Standby. In spite of the published instructions, you have to go to Settings > System > Battery > Battery Usage by App, then click on the app you want to run during Connected Standby and change it to "Always allowed."

There's also a nascent Internet speed test app that doesn't seem to be working yet. That'll make the folks at OOKLA and happy.

But this build is most remarkable because of a geeky scavenger hunt that's unfolding. Per Aul:

With this new build today for PC and Mobile -- we're officially kicking off the Bug Bash with Windows Insiders we mentioned last week. Over the course of the next 4 days, we will be publishing multiple Quests inside Feedback Hub that will highlight different areas of the product each day. We will be looking for feedback on each Quest, but you can also just use the parts of Windows and our apps you are most passionate about -- the key is just to work together now through Sunday to get the best bug reports possible!

Bug Bash sounds like something invented by Joe Belfiore -- who was famous for The Game -- before he took a leave of absence from Microsoft last November.

Running a scavenger hunt, even if it's called a Bug Bash, strikes me as a stroke of marketing genius. Everybody loves a challenge -- especially the folks who have signed up for the Windows 10 Insider program. There's a structure to the challenge: Individual Quests in the Bug Bash event stick Windows testers inside specific parts of Windows 10, leaving them to feel their way out.

Per Aul:

The Quests that you will see for the Bug Bash are not traditional Quests that list steps of trying a feature or scenario out. Many of them are open ended intentionally so that you can perform the steps that come naturally to you in order to finish the Quest and give us feedback on it. Many of them also list more than one scenario that can be tried out to finish the Quest. All the Quests for the Bug Bash will lead back to Feedback Hub so that you can upvote existing feedback or give new feedback based on your experience of completing the Quest.

It's another win-win for Microsoft: If it wants to modify a particular feature, it can cite Bug Bash feedback. Even if the company ignores or defers most of the recommendations -- after all, we're way beyond the point of being able to get new features into the Anniversary Update -- geeks will feel they've participated and helped build the latest and greatest. Brilliant.

When it comes to marketing, especially to the Windows enthusiast base, this Windows stands head and shoulders above everything since Windows 95.

Computerworld's IT Salary Survey 2017 results
Shop Tech Products at Amazon