What you need to know about sales innovation: Tiffani Bova, Gartner distinguished analyst

Tiffani Bova, VP and distinguished analyst at Gartner, is passionate about helping her clients grow and increase competitiveness through sales innovation. She discusses that and why she believes the most disruptive thing in the market today is not technology, it’s the customer.

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When the world’s largest technology companies need guidance on business transformation and sales innovation, they call Tiffani Bova, a VP and distinguished analyst at Gartner. Clients consider Tiffani one of the preeminent thought leaders in the industry. Her current emphasis is focused on improving sales methodologies, processes and performance. She is passionate about helping her clients grow and increase competitiveness through sales innovation. She is constantly on the lookout for transformative sales models with the potential for profound impact on the way products and services are brought to market.

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