In case you haven't noticed, Microsoft is going to put on a big product introduction tomorrow at 10 a.m. Eastern Time. Rumors are that it will be showing a new version of its Surface Pro tablet/laptop (perhaps as an alternative for those Surface Pro 3 users who had their systems trashed after the latest Windows 10 update). Wearables are also said to be on the table.
However, what many Microsoft watchers are really anticipating is the introduction of the mobile version of Windows 10 -- and the smartphones that will run it. Last week, The Verge reported finding two new phones on the UK version of the Microsoft Store: An unlocked Lumia 950 and Lumia 950 XL. Meanwhile, a Spanish-language presentation also mentioned a lower-end Lumia 550 phone.
It's anyone's guess whether Microsoft can regain its standing in the smartphone marketplace, considering how strong Apple's iOS and Google's Android smartphones currently are. Windows has been the major operating system for enterprise and smaller businesses for a long time, and positive reaction to Windows 10 (despite some upset about Microsoft's new upgrade policies) means that there's a good chance for a real comeback.
However, as far as mobile is concerned, Microsoft is going to have a lot of catching up to do. According to analyst company IDC, Android dominated the worldwide market share for mobile systems in the second quarter of 2015, with iOS a far runner up and Windows Phone a very distant third. It's highly probable that most corporate IT departments have either gone completely BYOD (which means using their employees' own iOS or Android phones) or have provided their own with enterprise-level services such as Samsung's Knox software for security and management on its Android phones.
So Microsoft has a real uphill battle as far as the mobile market is concerned. It's possible that its mobile version of Windows 10 will blow away business users so much that they will flock to the new phones. But that's going to have to be a pretty strong wind.