On the road to Windows 10: What Microsoft's not saying

Windows honcho Terry Myerson just provided details about the Windows 10 rollout. Here's the translation of his 'Softie speak

On the road to Windows 10: What Microsoft's not saying

A couple of hours ago, Windows chief Terry Myerson posted a detailed blog about the mechanics of rolling out Windows 10, titled "Windows 10: Preparing to Upgrade One Billion Devices." The blog discusses the gargantuan task Microsoft has ahead, and provides some of the details about serving up a billion custom-ordered pizzas.

If I were a more cynical soul, I would call it an RTM announcement.

If you haven't read the blog yet, do so. But as you read, keep this 'Softie babel fish in your ear. Here are some highlights from the blog, with my translations added: 

  • "We've been really pleased with the strong response to Windows 10 since we kicked off reservations in early June, with millions of reservations." I'm surprised the surreptitious Windows 7 and 8.1 patches didn't draw more reservations.
  • "We will deliver Windows as a service, with the commitment to offer ongoing innovations and security updates to you." Those used to be called Service Packs and patches, but never mind.
  • Myerson mentions "5 million Windows Insiders"  -- that number sure has grown quickly. Five million beta testers is hard to imagine.
  • "Soon, we will give a build of Windows 10 to our OEM partners so they can start imaging new devices with Windows 10." Presumably, that's as close as we'll come to an RTM build. It remains to be seen if it'll leak.
  • "Soon after, we will distribute a build of Windows 10 to retailers all over the world, so they can assist their customers with upgrades of newly purchased devices that were originally imaged with Windows 8.1. Look for this sticker for assurance that our OEM partners have proactively tested a device for compatibility with Windows 10." Read the sticker posted in the blog and note carefully the phrase "Some Windows 10 features unavailable." I have no idea what that means, although I note with glee that Microsoft has finally posted a summary of the features in each edition of Windows 10 (click "Download Table" on the site).
  • "Each day of the roll-out, we will listen, learn and update the experience for all Windows 10 users." Watch out for tidal waves of patches starting July 30.
  • "Volume licensing customers will be able to download Windows 10 Enterprise and Windows 10 Education on Volume Licensing Service Center (VLSC) starting on August 1." Which gives Microsoft two days to iron out the big problems with the release, using consumers as cannon fodder -- as expected.

All in all, it looks like Microsoft's ready to roll. I'm finding some problems with build 10159, which I'll document over the long weekend, and there are still lots of important details Microsoft hasn't divulged. But by and large, Windows 10 is looking very good.

For those of you who were around in the Windows 8 days… can you imagine Steve Sinofsky writing a blog post like this one?

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