2 problems every tech startup must solve

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In this video from DEMO Traction in San Francisco on April 22, 2015, Michelle Zatlyn, cofounder and head of user experience at web performance and security company CloudFlare, details the issues entrepreneurs should -- and shouldn’t -- focus on to build a successful company. (To watch the video, register or log in below.)

Michelle Zatlyn, cofounder and head of user experience at Cloud DEMO Traction

From the video:

There are three things that entrepreneurs always think are problems, but they’re really not. The first is, “Someone is going to steal my idea,” so they don’t want to talk to anyone about it, but that’s the wrong reaction. The second is, “The media won’t talk to me -- how come?” And then the third is, “I need to raise money from VCs.”
But these aren't the things you need to be thinking about as entrepreneurs. Instead, you need to be focused on: How are you going to create a company that attracts and retains real customers? This is what matters, but if you can't do this, you can’t hire the greatest people to build the thing you need to build, and you’re never going to get customers. The second thing: How are you going to do all the little things you needed to build a product that actually solves a meaningful problem?

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