Giant spikes in traffic and transactions created problems for DailyLook, an online fashion brand that distinguishes itself by styling complete outfits for shoppers.
“When our company's traffic increased 100-fold, seemingly overnight, we were faced with huge infrastructure costs, and our websites response times were unacceptably slow, which resulted in a major spike in bounce rates,” recalls Eric Marston, CTO and co-founder of DailyLook.
Switching to Instart Logic application delivery service yielded immediate returns, including a 35% boost in conversion rates, Marston says. DailyLook also was able to cut its cloud hosting costs by more than $2,000 a month because of the reduced load.
“With about 50% of our site traffic coming from mobile, having an optimized mobile-friendly website and application interface was critical,” Marston says. “After evaluating a number of content distribution network (CDN) services, we found that most were optimized only for static content. Not only is Instart Logic’s software-defined application delivery service extremely flexible, but the product allowed us to turbo-charge our mobile website and application performance, increase conversion rates, dramatically reduced bandwidth costs and create great user experiences.”
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