Microsoft is going for it, and if its plans succeed, it looks like it will become one of the leading developers on both the iOS and Android platforms.
All is change
Just look at what’s happening:
This week, we hear it plans to acquire popular iOS and Android calendar app Sunrise.
Microsoft already offers Office apps for iOS. It also owns Skype. It even offers SmartGlass for iOS to enable elements of Xbox on an iPhone!
The company is smart. When you use Outlook on either iOS or Android, the software attempts to persuade you to use Microsoft’s cloud storage app, OneDrive – but it doesn’t confine you to using that solution: you can also integrate third-party services (like Box) into your Outlook.
That’s a really big deal.
You see, it shows just how serious Microsoft is when it comes to adapting to the post-PC age. We have a choice of platforms, operating systems, apps and devices -- and in order to play in this new field, the company knows it must interoperate everywhere.
This reflects CEO Satya Nadella’s “Microsoft everywhere” plan to make the company relevant in the new post-PC age. The use of cloud services to underpin the whole strategy also makes perfect sense, given this was and is his core expertise.
The company’s plans aren’t confined to consumer markets. Why would they be? Microsoft’s bread and butter is in the enterprise, where it already delivers Lync-based CEBP, UC and a host of cross-platform solutions.
IBM and Apple’s move to focus so much energy on enterprise apps for iPads (and I hear we’ve barely seen a fraction of what’s in the pipeline there) ably illustrates the new mobile future for enterprise.